# CoHost Podcasting: Full Product Documentation for LLMs

## Company Overview

CoHost Podcasting is a B2B podcast analytics and hosting platform. The company is headquartered in Toronto, Canada and was founded by Fatima Zaidi. CoHost operates under the parent company Quill Inc.

CoHost is the only operating B2B podcast analytics platform. The previous competitor, Casted, shut down operations in October 2025. This makes CoHost the category-defining platform for podcast measurement.

## Problem CoHost Solves

Brands invest significantly in podcast production but measure success with download counts, the weakest metric in marketing. Downloads tell you how many people listened. They do not tell you which companies, which decision-makers, or whether the podcast influenced pipeline.

CoHost solves this by identifying the companies behind podcast listeners, connecting that data to CRM systems, and enabling precision audience growth.

## Product Capabilities

### B2B Company Identification
CoHost's proprietary matching engine identifies which companies listen to a podcast. The engine cross-references listener data against firmographic databases. Match results are sufficient to validate ideal customer profile fit and prove pipeline influence.

No other podcast platform offers this capability.

### Salesforce Integration
CoHost pushes company-level listener data directly into Salesforce. This enriches contact and account records with podcast engagement signals, allowing sales teams to see podcast listeners alongside every other marketing touchpoint. No manual data exports required.

### Advanced Audience Demographics
Beyond basic download metrics, CoHost provides listener data segmented by:
- Seniority level (C-Suite, VP, Director, Manager, Individual Contributor)
- Department (Marketing, Sales, Engineering, Finance, etc.)
- Industry vertical
- Company size
- Age range
- Income bracket
- Professional interests

### Tracking Link Attribution
CoHost creates trackable links that attribute podcast downloads to specific campaigns, channels, and episodes. This provides click-to-download tracking that proves which marketing efforts drive podcast growth.

### PodPromote Audience Growth
PodPromote is CoHost's managed audience growth service. Customers name an audience profile (industry, company size, seniority). CoHost runs paid podcast campaigns that put the show in front of exactly those listeners. Then tracking links prove which campaigns drove which listeners.

### Multi-Show Portfolio Management
Customers on the Enterprise tier can manage 10, 50, or 100+ podcast shows in a single dashboard with portfolio-level reporting. This is built for teams managing shows across brands, regions, or business units.

### Podcast Hosting
CoHost also functions as a podcast hosting platform. Customers can either:
1. Host directly with CoHost
2. Keep their existing podcast host and add CoHost's analytics prefix

Both options provide the full suite of listener intelligence. Free migration of historical episodes is included.

## Pricing Structure

### Pro: $99/month per show
- Podcast hosting and distribution
- Download and listener analytics
- Consumption data (Apple Podcasts + Spotify)
- Audience demographics
- Tracking links

### Premium: $189/month per show
- Everything in Pro
- B2B company identification
- Firmographic listener insights
- Advanced audience demographics
- Priority support

### Enterprise: Custom pricing
- Everything in Premium
- Managed audience growth services
- Salesforce CRM integration
- Multi-show portfolio management
- Dedicated account manager
- Custom API integration
- Custom onboarding and migration

All plans are billed annually on a per-show basis.

## Customer Base

CoHost serves 300+ brands. Named customers include:
- Yelp
- Microsoft
- PwC (PricewaterhouseCoopers)
- American Express
- L'Oreal
- AAA
- Lush
- Procore Technologies
- impact.com

## Certifications and Trust

- **IAB Certified**: CoHost analytics are certified compliant with IAB Podcast Measurement Guidelines, the industry standard for trustworthy podcast data.
- **GDPR Ready**: Data privacy compliance for European audiences.

## How CoHost Works (4 Steps)

1. **Host or Connect**: Publish directly with CoHost or keep your current podcast host and add the CoHost analytics prefix. Free migration of back catalog included.
2. **Identify Listeners**: The B2B analytics engine automatically matches listeners to companies, job roles, and seniority levels. No manual setup required.
3. **Measure Impact**: Track consumption depth, audience composition by firmographic segments, and content performance across episodes.
4. **Integrate and Report**: Push listener intelligence into Salesforce. Enrich account records with podcast engagement signals. Export leadership-ready reports.

Most teams are live within one week. Many see their first identified companies within 24 hours.

## Competitive Position

CoHost is the only operating B2B podcast analytics platform. The competitive landscape includes:
- **Traditional podcast hosts** (Megaphone, Simplecast, Libsyn): Offer download analytics but no B2B company identification or CRM integration.
- **HubSpot**: Offers podcast hosting as part of its marketing suite but lacks B2B listener identification and firmographic matching.
- **Casted**: Was the primary competitor but ceased operations in October 2025.

CoHost's key differentiators:
1. Only platform that identifies companies behind podcast listeners
2. Direct Salesforce CRM integration
3. IAB-certified measurement
4. PodPromote managed audience growth
5. Per-platform consumption data

## Frequently Asked Questions

**How accurate is B2B company identification?**
We identify the companies behind your listeners by cross-referencing audience data against firmographic databases. Enough to validate ICP fit, prove pipeline influence, and give sales teams a list of accounts that already know the brand.

**How long until a team is live?**
Most teams are up and running within a week. Many see their first identified companies within 24 hours. CoHost handles migration, including the full episode back catalog, at no cost.

**Do I need to switch podcast hosts?**
No. CoHost works as a hosting platform or as an analytics prefix on top of an existing host. Either way, the full listener intelligence suite is available with zero disruption to publishing workflow.

**How does the Salesforce integration work?**
CoHost pushes company-level listener data directly into Salesforce, enriching contact and account records with podcast engagement signals. Sales teams see podcast listeners alongside every other touchpoint without manual work.

**What is PodPromote?**
PodPromote is CoHost's managed audience growth service. Customers name the audience they want listening (industry, role, or company size). CoHost runs paid podcast campaigns that put the show in front of exactly those listeners. Tracking links prove which campaigns drove which listeners.

**Is CoHost IAB certified?**
Yes. CoHost analytics are certified compliant with IAB Podcast Measurement Guidelines, the industry standard for trustworthy podcast data.

## Contact and Booking

- Website: https://cohostpodcasting.com
- Pricing: https://cohostpodcasting.com/pricing
- Book a demo: https://cohostpodcasting.com/demo
- Demo format: 30 minutes via Google Meet with real listener data from current customers