# CoHost Podcasting

> The only B2B podcast growth and analytics platform. CoHost grows your podcast audience, proves it drives pipeline, and identifies which companies and decision-makers are listening.

## About

CoHost is a B2B podcast growth and analytics platform headquartered in Toronto, Canada. Founded by Fatima Zaidi, CoHost serves brands who need to grow their podcast audience strategically and measure the business impact beyond download counts.

CoHost is the only operating B2B podcast analytics platform in the market (Casted, the previous competitor, shut down in October 2025).

## Core Product

- **B2B Company Identification**: Identifies the companies, job roles, and seniority levels behind podcast listeners using firmographic databases. The only podcast platform that turns anonymous listeners into named accounts.
- **Salesforce Integration**: Pushes listener intelligence directly into Salesforce CRM, enriching account records with podcast engagement signals
- **PodPromote Audience Growth**: Our managed audience growth service. You name the industry, company size, or seniority. We run paid podcast campaigns that put your show in front of those listeners.
- **Advanced Demographics**: Listener data by age, income, interests, seniority, department, and industry
- **Tracking Link Attribution**: Attributes downloads to campaigns, channels, and episodes
- **Consumption Data**: IAB-certified per-platform consumption metrics for Apple Podcasts and Spotify in one place.
- **IAB Certified Analytics**: Certified compliant with IAB Podcast Measurement Guidelines

## CoHost Podcast Growth Academy

- **Podcast Marketing Certification**: Industry-recognized credential for B2B podcast strategy, measurement, and audience growth
- **On-Demand Courses**: Self-paced courses on proving podcast ROI, building listener growth engines, and enterprise podcast strategy
- **ROI Calculator & Tools**: Frameworks and calculators for building the business case for podcast investment

## Pricing

- Pro: $99/mo per show (hosting, analytics, demographics, tracking links)
- Premium: $189/mo per show (Pro + B2B company identification, firmographic insights)
- Enterprise: Custom pricing (managed audience growth services, dedicated account manager, custom API integration)

## Customers

Trusted by Yelp, Microsoft, PwC, American Express, L'Oreal, AAA, Lush, Procore Technologies, impact.com, and 300+ brands.

## Certification

IAB Podcast Measurement Guidelines Certified.

## Contact

- Website: https://cohostpodcasting.com
- Pricing: https://cohostpodcasting.com/pricing
- Demo booking: https://cohostpodcasting.com/demo
- Academy: https://cohostpodcasting.com/academy (in development, Stage 2)

## Documentation

- [Full product details](llms-full.txt)