# CoHost Podcasting

> The only B2B podcast growth and analytics platform. CoHost grows your podcast audience, proves it drives pipeline, and identifies which companies and decision-makers are listening.

## About

CoHost is a B2B podcast growth and analytics platform headquartered in Toronto, Canada. Founded by Fatima Zaidi, CoHost serves brands who need to grow their podcast audience strategically and measure the business impact beyond download counts.

CoHost is the only operating B2B podcast analytics platform in the market (Casted, the previous competitor, shut down in October 2025).

## Core Product

- **B2B Company Identification**: Identifies the companies, job roles, and seniority levels behind podcast listeners using firmographic databases. The only podcast platform that turns anonymous listeners into named accounts.
- **Salesforce Integration**: A secure OAuth2 connection that syncs company-level listener firmographics, per-episode show analytics, and Apple and Spotify consumption into Salesforce as custom objects, on a daily, weekly, or monthly cadence (Premium and Enterprise plans)
- **HubSpot Integration (coming soon)**: A HubSpot integration is in development with early access open. When it launches it will sync the companies listening to your podcast into HubSpot as companies and contacts, attribute pipeline to podcast engagement, and alert sales when target accounts listen. Request early access at /integrations/hubspot
- **PodPromote Audience Growth**: Our managed audience growth service. You name the industry, company size, or seniority. We run paid podcast campaigns that put your show in front of those listeners.
- **Advanced Demographics**: Listener data by age, income, interests, seniority, department, and industry
- **Tracking Link Attribution**: Attributes downloads to campaigns, channels, and episodes
- **Consumption Data**: IAB-certified per-platform consumption metrics for Apple Podcasts and Spotify in one place.
- **IAB Certified Analytics**: Certified compliant with IAB Podcast Measurement Guidelines

## CoHost Podcast Growth Academy

- **Podcast Marketing Certification**: Industry-recognized credential for B2B podcast strategy, measurement, and audience growth
- **On-Demand Courses**: Self-paced courses on proving podcast ROI, building listener growth engines, and enterprise podcast strategy
- **ROI Calculator & Tools**: Frameworks and calculators for building the business case for podcast investment

## Pricing

- Pro: $99/mo per show (hosting, analytics, demographics, tracking links)
- Premium: $189/mo per show (Pro + B2B company identification, firmographic insights)
- Enterprise: Custom pricing (managed audience growth services, dedicated account manager, custom API integration)

## Customers

Trusted by Yelp, Microsoft, PwC, American Express, L'Oreal, AAA, Lush, Procore Technologies, impact.com, and 300+ brands.

## Case Studies

- Procore: confirmed its podcast reached target accounts
- Yelp (Behind the Review): identified the companies behind its downloads
- impact.com: proved it reaches partnership decision-makers
- Content Allies (agency): runs 30+ client podcasts on one platform
- Stories and Strategies (agency): lifted listener consumption from 50% to 80%
- All case studies: https://cohostpodcasting.com/case-studies

## How CoHost Compares

CoHost is the only platform that identifies the companies behind podcast listeners and syncs them into the CRM. Traditional hosts (Megaphone, Libsyn, Simplecast, Buzzsprout, Captivate, Blubrry, Podbean, Omny Studio) report downloads but do not identify listening companies or integrate with Salesforce. Chartable's attribution product is no longer active.

- All comparisons: https://cohostpodcasting.com/competitor-comparisons

## Certification

IAB Podcast Measurement Guidelines Certified.

## Contact

- Website: https://cohostpodcasting.com
- Pricing: https://cohostpodcasting.com/pricing
- Demo booking: https://cohostpodcasting.com/demo
- Use cases: https://cohostpodcasting.com/use-cases
- Salesforce integration: https://cohostpodcasting.com/integrations/salesforce
- HubSpot integration (coming soon): https://cohostpodcasting.com/integrations/hubspot
- Competitor comparisons: https://cohostpodcasting.com/competitor-comparisons
- Press and media: https://cohostpodcasting.com/press
- Academy: https://cohostpodcasting.com/academy (in development, Stage 2)

## Blog

- [The Podcast to Pipeline Gap: How Your Show Fits Into ABM](https://cohostpodcasting.com/resources/how-podcasts-fit-into-your-abm-strategy/): Find out which companies are listening to your branded podcast, plus five ABM plays to run once you know. Takeaways from our Brand Camp webinar.
- [The Podcast ROI Framework: One Number Your CFO Will Accept](https://cohostpodcasting.com/resources/podcast-roi-framework/): Most podcast ROI arguments fail because they answer the wrong question. Here are the four inputs, the model, and how to defend the result.
- [Publish Your Video Podcast to Apple Podcasts From CoHost](https://cohostpodcasting.com/resources/apple-podcasts-video/): Learn how to publish your video podcast to Apple straight from CoHost, with the technical setup handled for you.
- [How B2B Marketers Use Branded Podcasts to Reach Influencers](https://cohostpodcasting.com/resources/branded-podcasts-reach-influential-people/): Learn how B2B marketers use branded podcasts to reach executives, backed by new listener research, distribution tips, and ways to track who's tuning in.
- [Spotify Podcast Stats: The Metrics That Matter (2026)](https://cohostpodcasting.com/resources/spotify-stats/): Spotify podcast stats go way beyond plays. Here's how brands and marketers should read every metric in Spotify for Creators, and the one it won't show you.
- [B2B Podcast Promotion: A Marketer's Ultimate Guide](https://cohostpodcasting.com/resources/b2b-podcast-promotion-a-marketers-ultimate-guide/): A complete guide to B2B podcast promotion: How it differs from B2C, the tactics that actually drive pipeline, and the tools to reach the right listeners.
- [Apple Podcast Analytics: Metrics That Matter (2026)](https://cohostpodcasting.com/resources/apple-podcast-analytics/): Apple Podcast analytics show plays, engaged listeners, and consumption for free. Here's how brands and marketers should read each metric, and where it stops.
- [The Rise of the Employee Thought Leader in B2B Podcasts](https://cohostpodcasting.com/resources/employee-thought-leadership-in-b2b-podcasts/): B2B buyers trust people, not logos. Discover why leading brands are putting their employees behind the mic and how to make it work for your business.
- [How Social Media Helps Grow Your Branded Podcast](https://cohostpodcasting.com/resources/social-media-podcast-growth/): Discover the power of social media in boosting your podcast's growth. Uncover proven strategies, expert tips, and real-world examples that showcase how social
- [The Best Platforms for Video Podcast Hosting](https://cohostpodcasting.com/resources/best-platforms-for-video-podcast-hosting/): Discover the best platforms for video podcast hosting. Compare features, prices, and benefits to find the perfect platform for you.
- [6 Best Podcast Analytics Prefixes: No Migration Required](https://cohostpodcasting.com/resources/best-podcast-analytics-prefixes/): Compare the top podcast analytics prefixes for brands, agencies, and creators. See how they reveal audience demographics, downloads, unique listeners, and ROI.
- [The Best Podcast Analytics Tools in 2026](https://cohostpodcasting.com/resources/best-podcast-analytics-tools/): Discover the top 10 podcast analytics tools for pro-podcasters, brands, and agencies in 2026.
- [Branded Podcast Strategy: Build One That Actually Works](https://cohostpodcasting.com/resources/branded-podcast-strategy/): A branded podcast strategy isn't a content calendar, it's a business case. Here's the 7-part framework B2B marketers use to drive pipeline, not downloads.
- [The Difference Between B2B and B2C Branded Podcasts](https://cohostpodcasting.com/resources/difference-between-b2b-b2c-branded-podcasts/): How B2B and B2C branded podcasts differ across target audience, content focus, tone, distribution, and the metrics that define success.
- [13 Podcast Newsletters You'll Want to Subscribe to in 2026](https://cohostpodcasting.com/resources/best-podcast-newsletters/): The 13 best podcast newsletters of 2026: industry news, growth tactics, curated show recommendations, and job leads, delivered to your inbox.
- [How B2B Brands Can Measure Podcast Performance](https://cohostpodcasting.com/resources/b2b-brands-measure-podcast-performance/): B2B podcast measurement goes beyond downloads. Track listener companies, job roles, and pipeline influence, the metrics your CMO actually cares about.
- [B2B Podcasting: How to Grow Your Audience and Brand](https://cohostpodcasting.com/resources/b2b-podcast-connect-and-grow/): B2B podcasts work when you treat them like a real channel. Here's how to build one that actually drives pipeline, and which brands are doing it right.
- [Podcast Keywords: 9 Tips to Find the Best Ones for Your Show](https://cohostpodcasting.com/resources/podcast-keywords/): Discover 9 expert tips to find and rank for the best podcast keywords. Maximize your podcast's visibility and reach on and off listening apps.
- [How to Align Your Podcast Listener Data with Your ICP](https://cohostpodcasting.com/resources/podcast-listener-data-with-icps/): Learn how to align your branded podcast listener data with your ICP using firmographics and audience demographics, and reach the right people.
- [Podcast SEO 101: Everything a Marketer Needs to Know](https://cohostpodcasting.com/resources/podcast-seo/): Discover the ultimate guide to Podcast SEO. Uncover essential tips and strategies every marketer should know for boosting their podcast's visibility and reach.
- [10 Chartable Alternatives to Grow Your Podcast in 2026](https://cohostpodcasting.com/resources/chartable-alternatives/): Explore top alternatives to Chartable. Discover analytics and attribution tools from other platforms that help you understand, grow, and monetize your podcast.
- [SXSW 2026: What Brands and Marketers Need to Know](https://cohostpodcasting.com/resources/podcasting-at-sxsw-2026/): What did SXSW 2026 reveal about podcasting's future? Key takeaways on video growth and ad measurement for brands and marketers.
- [How to Turn Your Podcast Into a Marketing Pipeline](https://cohostpodcasting.com/resources/turn-your-podcast-into-a-marketing-pipeline/): Strategies to turn listeners of your branded podcast into leads and customers
- [Podcast Statistics Marketers Should Know Going into 2026](https://cohostpodcasting.com/resources/podcast-statistics-marketers-should-know/): Explore the latest podcast statistics savvy marketers need in 2026: Listener demographics, industry growth, and engagement trends.
- [What’s New in CoHost’s Prefix: Show Analytics Manager](https://cohostpodcasting.com/resources/whats-new-in-cohosts-prefix-introducing-show-analytics-manager/): Discover CoHost Prefix: Show Analytics Manager, the all-in-one podcast analytics tool that gives networks, agencies, brands, and creators deeper insights.
- [Best Video Podcast Recording and Editing Software in 2026](https://cohostpodcasting.com/resources/best-video-podcast-recording-and-editing-software/): Discover the best video podcast recording and editing software for every budget and skill level. From beginners to pros, create high-quality video podcasts.
- [The Top 9 Podcast Advertising Platforms For Brands in 2026](https://cohostpodcasting.com/resources/podcast-advertising-platforms/): Discover the top 9 podcast advertising platforms in 2026. Explore the need-to-know tips for choosing the best platform for your podcast advertising needs.
- [Podcast Transcriptions: 5 Reasons Why You Need Them in 2026](https://cohostpodcasting.com/resources/podcast-transcriptions/): Learn the ins and outs of podcast transcripts including some of their key benefits for podcasters and what tools you can use to create them.
- [How Brands Should be Using Instagram in 2026](https://cohostpodcasting.com/resources/how-podcasters-should-use-instagram/): Discover how brands use Instagram in 2026 to grow their audience, boost engagement, and build community, from Reels to carousels and behind-the-scenes.
- [Live Podcasting in 2026: A Guide for Creators](https://cohostpodcasting.com/resources/live-podcasting/): Discover how to host a successful live podcast in 2026, from choosing the right platform to engaging your audience in real time. Everything you need to know.
- [Should You Start a Podcast or a YouTube Channel in 2026?](https://cohostpodcasting.com/resources/start-a-podcast-vs-youtube-channel/): Debating between starting a podcast or a YouTube channel in 2026? Here are the pros, cons, and key considerations to help you choose the right platform.
- [TikTok's Impact on Podcasting: How (+ What) to Post in 2026](https://cohostpodcasting.com/resources/tiktok-for-podcasters/): Explore TikTok's growing influence on podcast marketing in 2026. Learn how to create viral clips, engage with Gen Z, and build a loyal podcast community.
- [A Brand's Guide to Podcast Measurement in 2026](https://cohostpodcasting.com/resources/podcast-measurement-for-brands/): Move beyond vanity metrics. This 2026 podcast measurement guide breaks down the most important KPIs for branded podcasts, helping B2B marketers track impact,
- [9 Canadian Podcast Companies to Have on Your Radar](https://cohostpodcasting.com/resources/canadian-podcast-companies/): Discover 9 Canadian podcast companies making waves in the industry, from hosting and analytics platforms to full-service production agencies.
- [The Ultimate List of Podcast Directories](https://cohostpodcasting.com/resources/podcast-directories/): Having your podcast on the top directories boosts discoverability and reach. Discover some of the industry’s biggest podcast directories to add your show to.
- [The 6 Key Podcast Metrics for Brands](https://cohostpodcasting.com/resources/podcast-metrics-for-pro-podcasters/): Discover how to measure crucial performance indicators like downloads, subscribers, and engagement, plus actionable strategies to grow your audience.
- [How to Set Benchmarks to Measure Podcast Performance](https://cohostpodcasting.com/resources/benchmarks-to-measure-podcast-performance/): Discover metrics to help set benchmarks for your podcast to measure growth and drive results
- [How to Build & Measure Loyal Podcast Listeners](https://cohostpodcasting.com/resources/build-and-measure-loyal-podcast-listeners/): Learn why traffic ≠ audience in podcasting, and how to build and measure a loyal podcast audience that keeps coming back.
- [Podcast Downloads vs. Unique Listeners, Explained](https://cohostpodcasting.com/resources/difference-between-downloads-and-unique-listeners/): Gain insights into the importance of tracking both downloads and unique listeners metrics for your podcast's performance.
- [YouTuber to Podcaster: How to Convert Videos Into Podcasts](https://cohostpodcasting.com/resources/youtuber-to-podcaster-how-to-convert-videos-into-podcasts/): Learn how YouTubers are converting videos into podcasts to expand their reach and boost engagement. Discover tools, editing tips, and hosting platforms.
- [18 Expert Podcast Predictions and Advice for 2026](https://cohostpodcasting.com/resources/podcast-predictions-2026/): Get ahead of the curve with expert podcast predictions and advice for 2026. Discover the trends, strategies, and insights shaping the future of podcasting next
- [Track Audience Growth With CoHost’s New Listeners Metric](https://cohostpodcasting.com/resources/new-listener-metric/): Discover how CoHost’s New Listener Metric helps brands track podcast audience growth and discovery.
- [Podcast Networks: Everything You Need to Know & How to Join](https://cohostpodcasting.com/resources/podcast-networks/): Thinking about joining a podcast network? Check out our article to learn how to join, the pros and cons, and the top podcast networks of 2024.
- [10 Podcast Awards to Have on Your Radar in 2026](https://cohostpodcasting.com/resources/podcast-awards/): Discover the 10 podcast awards that matter in 2026. Stay ahead of trends, recognize top creators, and find must-listen shows shaping the industry.
- [Branded Podcast Advice Roundup: What Works (+ What Doesn’t)](https://cohostpodcasting.com/resources/branded-podcast-advice-roundup/): Discover what today’s top brands in audio say about branded podcasts. Our 2025 roundup reveals what works, what doesn’t, and how to make your show stand out.
- [The 75 Top Thought Leaders in Podcasting](https://cohostpodcasting.com/resources/the-75-top-thought-leaders-in-podcasting/): Celebrate International Podcast Day with the 75 top thought leaders in podcasting today.
- [LLM Podcast Optimization: How to Get Your Show Recommended](https://cohostpodcasting.com/resources/llm-podcast-optimization/): Boost your podcast discoverability on AI tools like ChatGPT. This guide covers LLM podcast optimization, including semantic keywords and structured metadata.
- [What’s New in CoHost’s Tracking Links: Bulk Creation](https://cohostpodcasting.com/resources/tracking-links-feature-update/): Discover how CoHost’s upgraded Tracking Links, now with bulk creation and duplication, are helping brands streamline podcast promotion.
- [How to Optimize Your Podcast on YouTube](https://cohostpodcasting.com/resources/optimize-your-podcast-on-youtube/): Want to grow your podcast on YouTube? Learn how to optimize your show for discoverability and engagement with smart strategies around formats, thumbnails,
- [Why Netflix is Making a Play for Video Podcasts](https://cohostpodcasting.com/resources/video-podcasts-on-netflix/): How Netflix is moving into video podcasts, from licensing popular shows to creating originals with top creators, and what it means for podcasters.
- [Short-Form vs. Long-Form Video: What's Best for Podcasters?](https://cohostpodcasting.com/resources/youtube-shorts-vs-long-form-video-podcasts/): Short-form vs long-form video for podcasts: the benefits of Shorts, TikToks, and Reels vs full-length episodes, with best practices and examples.
- [Best Websites to Find Music for Your Podcast (Free & Paid)](https://cohostpodcasting.com/resources/podcast-music-websites/): Discover the best websites for free and paid podcast music, and how to build a distinct audio brand that strengthens your identity and keeps listeners engaged.
- [How Podcasters Can Measure The Cost of Listener Attention](https://cohostpodcasting.com/resources/measure-podcast-listener-attention/): Discover how to measure the cost of listener attention in podcasting. Learn key metrics like Cost of Listener Attention (CLA) and Listener Attention Efficiency
- [7 Tips for Designing a Podcast Thumbnail on YouTube](https://cohostpodcasting.com/resources/youtube-thumbnails-for-podcasts/): Discover 7 essential tips for designing a standout podcast thumbnail on YouTube. Improve visibility, attract more viewers, and boost engagement.
- [What Spotify for Creators Means for Brands](https://cohostpodcasting.com/resources/what-spotify-for-creators-means-for-podcasters/): Discover how Spotify's move toward video and the rebrand to Spotify for Creators impacts brands: monetization, analytics, and RSS feed distribution.
- [Video Podcasting on Spotify: A Complete Guide for Brands](https://cohostpodcasting.com/resources/video-podcasting-on-spotify/): Learn how to successfully launch and grow a video podcast on Spotify. This guide covers tips and strategies to help brands enhance audience engagement.
- [Podcast Attribution: A Complete Guide to Measuring Marketing](https://cohostpodcasting.com/resources/podcast-attribution/): Learn how to track podcast attribution, measure engagement, and uncover which marketing tactics are driving results. Discover key tools and strategies.
- [A Complete Guide to Podcast Analytics](https://cohostpodcasting.com/resources/podcast-analytics/): Tracking your podcast’s analytics can help you uncover valuable insights about your show’s performance. Learn how to measure, analyze, and leverage data
- [19 of the Top Podcast Tools to Make Your Life Simpler](https://cohostpodcasting.com/resources/podcast-tools/): Discover the ultimate list of podcast tools designed to streamline your workflow and enhance your audio experience. From editing software to analytics
- [6 Tips to Build a Winning Podcast Distribution Workflow](https://cohostpodcasting.com/resources/podcast-distribution-workflow/): Master the art of podcast distribution with our expert tips! Learn how to craft a winning workflow for sharing your podcast content effectively across
- [Advanced Audience Demographics: See Who’s Listening](https://cohostpodcasting.com/resources/cohost-launches-advanced-audience-demographics/): CoHost unveils Advanced Audience Demographics to help brands understand who their podcast audience is and power data-driven decisions.
- [7 Creative Ways to Boost Podcast Discoverability](https://cohostpodcasting.com/resources/podcast-discoverability/): Most Creative Ways to Improve Podcast Discoverability.
- [5 Ways You Can Use AI to Repurpose Your Podcast Content](https://cohostpodcasting.com/resources/ai-repurposes-podcast-content/): Explore how to repurpose your podcast content using the power of AI tools to maximize your reach, attract new listeners, and save time.
- [8 of the Best Branded Podcasts and Why They’re Successful](https://cohostpodcasting.com/resources/best-branded-podcasts/): Explore some of the most popular branded podcasts and why listeners love them.
- [5 Ways Podcast Length Impacts Listener Engagement](https://cohostpodcasting.com/resources/branded-podcast-length-impacts-engagement/): Learn the top five ways that podcast length can impact audience retention, user interactions, engagement, and content quality.
- [Navigating the Content Landscape: 10 Marketing Agencies](https://cohostpodcasting.com/resources/insights-from-10-marketing-agencies/): Unlock the secrets to effective content marketing with insights from the industry’s leading agencies. Get advice, strategies, and tips in our expert roundup.
- [The Complete Breakdown of Podcast ROI](https://cohostpodcasting.com/resources/podcast-roi/): How do you measure the ROI (return-on-investment) of your podcast? For many it can be a mysterious metric but throughout this guide we break down how you can

## Documentation

- [Full product details](llms-full.txt)