.svg)
Type: Agency
CoHost Plan: Pro
Favorite Features: B2B Analytics, Advanced Audience Demographics, and Tracking LinksB2B Analytics, Advanced Audience Demographics, and Tracking Links
Rainbow Creative is a podcast agency that helps creators and brands launch, grow, and optimize shows that drive real impact.
With a strong focus on strategy and performance, Rainbow Creative partners closely with clients to ensure podcasts are not just produced, but measured, refined, and continuously improved. Producing over 20 shows and having been recognized by over 17 awards, including The Webby’s, The Podcast Academy, W3 Awards, and the Wilbur Awards, Rainbow Creative cares deeply about the message, the craft, and the audience.
As Rainbow Creative scaled its podcast services, the team ran into a familiar challenge: Most podcast platforms weren’t built for agency-level reporting.
While downloads provided a surface-level view, they didn’t answer the questions clients actually cared about:
Without consistent, reliable analytics across client shows, reporting took longer and made it harder to confidently gather accurate data for advertisers.
CoHost gave Rainbow Creative a centralized analytics foundation built for agencies. By partnering with CoHost, Rainbow Creative replaced fragmented, surface-level podcast metrics with a single platform designed to support client reporting, performance analysis, and strategic recommendations.
“[Before CoHost] It was very hard to get any accurate data for advertisers. Since using them [CoHost], we were able to target not just information or brands, but more nuanced information to serve our audience.”
By using CoHost, Rainbow Creative strengthened how they measure and communicate podcast performance:
For agencies managing multiple podcasts, insight clarity matters as much as production quality. CoHost gives Rainbow Creative the analytics foundation they need to measure what matters, streamline reporting, and help clients understand the true impact of their podcasts.
