Most podcast platforms were built to help individuals launch a show. CoHost was built to help brands prove one is working. See how we compare.
Downloads are a vanity metric. The right platform should reveal who your audience is with demographic, psychographic, and firmographic data so you can confirm you're reaching the right listeners.
For many branded podcasts, being able to show ROI is critical. Look for a platform that surfaces consumption data, audience growth trends, and listener demographics/firmographics in a format that's easy to present.
Switching hosting platforms is a big lift. Understand what the platform offers in terms of migrating your show from your existing hosting provider to the new one. Or, are there opportunities to layer on a Prefix?
As your podcast grows, you’ll need a platform that can scale with you and your team in terms of features, storage, support, and potentially even audience growth offerings.
As a brand, it’s common that different team members will play different roles throughout the podcast’s workflow. Look at how podcast platforms offer additional team seats: Are seats free? Do you have to pay per seat?
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