ADVANCED AUDIENCE DEMOGRAPHICS

Understand the people behind the downloads

Go beyond downloads and geography to the people themselves: Their age, income, interests, social habits, and the platforms where they spend their time. Validate that your show reaches the right audience, and shape content and campaigns around who actually tunes in.

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Want company and employee role data too? See B2B Analytics

Trusted by 300+ brand marketing teams

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Validate. Plan. Reach.

Get to know your listeners as people, not plays

Downloads and geography tell you how many and where. Advanced Audience Demographics tells you who: The age, income, interests, and habits of the people tuning in, so you can validate your audience, plan content around them, and promote where they already spend time.

Who listeners are

Confirm your audience matches your buyer

See the age ranges, household income, and family makeup of the people listening to your show. Validate that you're reaching the buyer you built the show for, and bring real audience profiles to your next budget review.

Interests & lifestyles

See what your audience actually cares about

Go deeper into the hobbies, interests, and lifestyle patterns your listeners index on. Use it to plan episodes and topics they actually want, instead of guessing what will land.

Social habits

Find the social platforms your listeners use

See which social platforms your audience is on, how active they are, and the content formats they prefer. Point your promotion at the channels where your listeners already spend time, rather than spreading spend thin across all of them.

Testimonials

Brands validate exactly who's listening

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick headshot
Emily Washcovick
Small Business Expert · Yelp, Inc.
B2B podcast · paid + organic
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch headshot
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson headshot
McKinlay Otterson
Executive Producer · The Arbinger Institute
Case studies

How B2B brands validate their audience with CoHost

Case study

How Procore confirmed its podcast reached the right audience

6 min read
Case study

How Yelp profiled the listeners behind its downloads

5 min read
Case study

How Russell Reynolds validated audience fit with demographics

5 min read
Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

Talk to our team →
01 What demographics does CoHost show for my listeners?
Age, household income, family makeup, interests, and social media habits and platforms. It pairs well with our company-level B2B Analytics data, so you see the industries, roles, and seniority alongside demographic and psychographic insights.
02 Is this data from all my listeners or just one listening app?
Advanced Audience Demographics pulls from your RSS feed rather than any single platform, so the insights reflect your listeners across every app your show appears on, not just Apple or Spotify.
03 How is this different from B2B Analytics?
They answer different questions about your audience. B2B Analytics tells you which companies and job roles are listening. Advanced Audience Demographics tells you who your listeners are as people: Their age, income, interests, and social habits. They're separate features, and many teams use both to get a fuller picture, but each works on its own.
04 Can I use this to validate that my podcast is reaching the right audience?
Yes. That is the core use. Procore, Yelp, and Russell Reynolds use Advanced Audience Demographics to confirm their show reaches the audience they built it for. Yelp uses it to check that paid campaigns are reaching the desired audience before investing further.
05 Is the demographic data tied to individual listeners?
No. Everything is aggregated and privacy-safe. You see the shape of your audience, the age bands, income ranges, top interests, and social behavior across your listeners, not the identity of any single person.

See exactly who is behind your downloads

Book a 30-minute demo of Advanced Audience Demographics. See the live product and the demographic, firmographic, and psychographic detail it would surface for your show.

Book a Demo