Make your podcast prove its value.
The outcomes marketing teams use CoHost for, and the fastest path to each one.
What do you need your podcast to do?
Each use case links straight to the CoHost capability that delivers it.
Prove podcast ROI to your CFO
Budget review coming up? Turn downloads into a number you can defend: Reach, engagement, and pipeline influence.
Turn listeners into sales pipeline
Push the companies listening straight into your CRM, so sales teams can follow up while interest is high.
Grow the right audience, not vanity downloads
Promote your show to the companies, industries, and roles you actually sell to.
Confirm the right accounts are listening
See whether the companies and roles you sell to are actually in your audience, not just how many downloaded.
Run ABM with podcast intent
Treat a listen as a buying signal. Prioritize target accounts and alert sales the moment they tune in.
Launch or re-launch your brand's podcast
New show or a relaunch? Build audience growth and measurement in from episode one.
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