Are you struggling to identify the right prospects for your marketing efforts? Have you considered leveraging your podcast to gain deeper insights into the companies actively engaging with your content?
With CoHost's enhanced B2B Analytics: Companies & Industries feature, you can now not only identify engagement touchpoints with prospective companies but also track detailed metrics such as industry segmentation, company size, and revenue tier.
With these insights, you can see exactly how certain companies interact with specific episodes, and make informed decisions to improve your targeting efforts. By analyzing which topics resonate the most, you’ll create highly relevant content and engagement strategies that drive more meaningful interactions and conversions.
What are engagement touchpoints?
Engagement touchpoints refer to moments when your brand interacts with your audience along their journey. These can occur via multiple channels, including social media, email, websites, podcasts, and more.
The aim of engagement touchpoints is to establish and deepen relationships with your audience, build trust, and create a positive experience that can be measured by clicks, comments, shares, downloads, and other behavioral metrics. These measurements allow marketers to understand audience behavior and adjust their strategies accordingly.
Identifying engagement touchpoints within your podcast
With the new and improved B2B Analytics, you can now track exact engagement metrics from your target audience down to specific companies and industries.
By seeing which episodes and topics drive the most listens, shares, and downloads, you can craft content that resonates with high-value prospects. The platform also provides advanced filtering by company size, revenue, or location, enabling more refined targeting.
Whether your goal is to engage with a particular industry, specific brands, or prospective companies based on size and revenue, this enhanced data helps you focus your efforts on what matters most.
Segmenting prospective companies
Segmenting your prospects is key to maximizing the value of your podcast analytics. With B2B Analytics you can filter and organize leads based on precise criteria such as industry, revenue, seniority, and location.
This level of segmentation allows you to prioritize high-potential companies for outreach and craft personalized messaging based on their interactions with your podcast. By cross-referencing your ideal customer profile with your podcast’s listeners, you can effectively map out where to focus your marketing efforts and streamline lead follow-up.
You can also export this enriched data into your CRM or tools like Google Sheets and Excel to maintain a dynamic view of your audience segments, ensuring that you’re targeting the right companies with the right messages at the right time.
Leveraging engagement touchpoint data from your podcast
With the detailed insights from B2B Analytics, you can:
- Identify top-performing content: See which topics and episodes are engaging specific industries or companies, and use this information to inform your content strategy and future marketing campaigns.
- Refine your messaging: Tailor marketing messages that speak directly to the industries or companies engaging with your content. Understanding their preferences allows you to create more compelling and relevant campaigns.
- Boost lead generation: Identify which companies are actively consuming your content, determine how they fit into your customer profile, and prioritize follow-up with these high-value leads.
- Enhance retention strategies: Track where your audience might drop off, helping you tweak your content or promotional strategies to keep listeners engaged.
- Deepen relationships: With more targeted engagement strategies, foster stronger relationships with listeners that could eventually convert into business opportunities.
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How to implement B2B Analytics into your podcast workflow
Once you’re armed with B2B Analytics data, the next step is integrating these insights into your podcast production and marketing workflow.
Here’s a sample process:
- Identify prospective companies: Use the enriched data from B2B Analytics to see which companies, industries, and people are engaging with your podcast. Then, cross-check this list against your target account list for prospecting.
- Track engagement touchpoints: Look for episodes or topics with the most engagement from these identified companies. For example, if a company shows high interest in content related to a particular topic, it may be a signal that they’re a relevant prospect.
- Analyze engagement data: Use this data to gain actionable insights into what interests your audience. If a company frequently listens to episodes in a particular category, adjust your content and marketing strategies to align with those interests.
- Prioritize outreach: Based on their engagement levels, prioritize the companies with the highest interaction for follow-up. For example, a company that listens to multiple episodes and shares your content on social media would be a strong candidate for personalized outreach.
Start identifying and tracking engagement touchpoints with B2B Analytics
Using CoHost’s enhanced B2B Analytics to identify and track engagement touchpoints will significantly improve your marketing performance. With granular insights into which companies and industries are engaging with your content, you’ll be empowered to craft highly targeted content strategies and focus on high-potential leads, leading to more successful campaigns and stronger business growth.
Reach out to our team of audio experts to learn how B2B Analytics can help you unlock the full potential of your podcast.
