Prove your audience is growing, then see who's behind it

A download counts every time your audio file is requested, which includes the same person across devices and the automatic refetches that podcast apps trigger in the background. A unique listener is one real human. CoHost reports both side by side, so the number you take to leadership reflects the audience you actually reached, not an inflated request count.

CoHost follows the IAB Podcast Measurement Technical Guidelines, the standard that filters out bots or partial requests before anything reaches your dashboard. It is a trusted and credible measurement methodology you can confidently take to leadership, which is why brands like impact.com use CoHost numbers to tie their podcast to business goals.

Your dashboards plot downloads, unique listeners, and new listeners across days, weeks, and months, so you see the trend rather than a single snapshot. Compare any period against the last to know whether your audience is growing, flat, or slipping, and break that growth into new versus returning listeners.

Yes. Every episode is ranked side by side on downloads and unique listeners, so you can see which topics, formats, and guests bring the most listeners and which underperform. Procore used these content-performance insights to build an editorial calendar around what its audience actually wanted to hear.

No. Add CoHost's Analytics Prefix on top of your current host and your downloads and unique-listener dashboards start populating with zero change to how you publish. There is no migration and no disruption. Yelp added CoHost to its existing setup without moving its show.