Your questions, answered

No. You can keep your current podcast host and add CoHost's Analytics Prefix to get insights into who your audience actually is. Right now, the following features are available on our Analytics Prefix: B2B Analytics, Advanced Audience Demographics, Download Dashboards, Unique Listener Dashboards, Audience Profile Dashboards, and Tracking Links with Link Analytics. The prefix causes no disruption to how you publish today.

Hosting stores and delivers your show to listening apps like Apple Podcasts and Spotify. The Analytics Prefix is an addition to your existing feed that lets CoHost measure who is listening without migrating your show to our hosting product. You can use either one. But our hosting product offers additional features that the prefix doesn't, like the Salesforce Integration, Consumption Data, New Listeners, and Transcriptions.

Getting onboarded to CoHost is simple! If you host with CoHost, our team helps you migrate your existing show or create a new one. Once successfully on the platform, there's a setup checklist that helps ensure your account is optimized and ready to get the most value from CoHost. If you use the Analytics Prefix, our team will help guide you in the right direction for getting the prefix snippet added to your existing podcast hosting platform.

PodPromote is our managed audience growth service for Enterprise customers. We run paid campaigns across podcast networks and listening apps to put your show in front of the right listeners, then use CoHost data to verify the campaign actually reached the companies and roles you care about. Most podcast promotion stops at impressions. We tell you who actually showed up.

Yes. PodPromote runs on CoHost's audience data, we use it to target the right listeners and to verify the campaign actually reached the companies and roles you care about. That data is what separates PodPromote from standard podcast advertising, so the analytics and the campaign work as one.

A tracking link generates a custom URL with a source tag, so every click and download from that link maps back to where it came from. Compare channels side by side to see which promotions actually bring in listeners, then put your budget behind the ones that work.

Yes. Give each guest a tracking link to share with their audience, then measure how many downloads each guest drove. It turns guest booking into a measurable channel.

CoHost matches listener signals against third-party firmographic databases to surface the companies, job roles, and seniority behind your downloads. We then filter the company match on accuracy and only display matches back to you that we're highly confident in.

A download is a play of your episode for 60 seconds or more. A unique listener is the number of individual devices that have played your show. If one device plays an episode three times, that is three downloads but one unique listener, so unique listeners are the most accurate reflection of your audience size.

They answer different questions. Advanced Audience Demographics tells you who your listeners are as people: Their age, income, interests, and social media habits. B2B Analytics tells you which companies, industries, and roles are listening, the firmographic view that connects your audience to the accounts you sell to. Many teams use both for a fuller picture, but each works on its own.

Yes. You can filter B2B Analytics by episode to see which companies, industries, job roles, and seniority levels listened to it. There's also an Episode Overview that lets you download a snapshot of a single episode's B2B performance, useful for tying a specific guest, topic, or launch to the accounts it reached.

Yes. You can export your B2B Analytics data as a CSV to share with sales or fold into your own reporting. If your team works in Salesforce, CoHost can also sync this data directly into your CRM, more on that below.

Average consumption rate is the percentage of an episode your audience listens to on average. It shows how engaged listeners are, not just how many pressed play.

Apple and Spotify. They're the only major listening apps that share consumption data, so that's where these metrics come from.

CoHost syncs company-level listener data straight into Salesforce, enriching your existing contact and account records with podcast engagement. Your sales team sees which target accounts are listening. No manual exports and no spreadsheets.

The Salesforce integration is included on the Premium and Enterprise plans.

A HubSpot integration is on the way and mirrors how the Salesforce connection works. You can request to be notified when the feature goes live on the HubSpot integration page. If your team runs on a different CRM, talk to our team about the roadmap.

Our team handles the migration from your existing podcast host to CoHost. We carry over your historical performance data so you are not starting from ground zero, and your RSS feed stays live with no downtime.

Yes, on every tier. We handle the full back-catalog migration, import historical data, and keep your RSS feed live with no downtime. Most migrations finish within one business day.

Your RSS feed is the unique URL that stores your show's data and feeds it to listening apps like Apple Podcasts and Spotify. It is how a new episode reaches every app at once.

Both. Pro and Premium tiers are available month-to-month or annual, and annual billing saves 10% on the monthly rate. Enterprise contracts are annual but can be structured around your procurement process.

Yes. Upgrade anytime from Pro to Premium in the dashboard, or talk to our team to move to Enterprise. Downgrades take effect at the next billing cycle.

Yes. The price of your plan is the same whether you use CoHost's hosting or the analytics prefix. Some features are hosting-only, such as the Salesforce integration, transcriptions, and consumption data. Talk to our team to find the right fit.

Yes. You can cancel your CoHost account at any time, and your account stays active until the end of your billing cycle.

Yes. CoHost is certified and compliant with the IAB Podcast Measurement Technical Guidelines, so your download numbers are filtered and counted to an independent standard your leadership already trusts.

We only surface company matches that clear our high-confidence threshold, and every lower-confidence signal is filtered out before it reaches your dashboard. The data you report is the data we stand behind.

Typically 10 to 15% of your listeners, though it varies by show. Your topic, audience, and the kinds of companies your listeners work for all affect the rate. That's a meaningful sample rather than a complete listener database, enough to surface clear patterns in which companies, industries, and roles your show reaches, which is the strategic answer most marketing teams are after.