CoHost's B2B Analytics: Companies and Industries is a powerful tool that allows creators and brands alike to gain insight into which companies are listening to your podcast and their characteristics such as industry, size, revenue, and location – regardless of your current hosting setup.
As of our recent October 2024 update, you’ll also gain information into job roles and security data, letting you know who from each company is listening from a departmental and seniority level.
Receive all the data that matters most to you and your team by filtering by episodes, company, size, job role, seniority, and more. Then, simply export key data points and input them into your CRM.
The tool was designed to help marketers:
- Identify leads from their podcast
- Accurately measure podcast ROI
- Better understand the companies tuning into their series
- Easily connect podcast data to their larger marketing and lead-generation efforts
In this article, we’ll be focusing specifically on how to use B2B Analytics for data segmentation, as by segmenting the list of companies listening to your podcast based on relevant criteria, you can prioritize and target leads more effectively.
Why data segmentation is important
Data segmentation is the process of dividing a larger group of data into smaller, more defined subgroups based on specific criteria.
This process is essential for B2B marketers as it allows them to gain a better understanding of their audience and create more targeted marketing campaigns. By segmenting data, marketers can ensure that their message is tailored to the right people, increasing the likelihood of conversion.
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How to segment your data with B2B Analytics
With CoHost's B2B Analytics, data segmentation is easy.
Here are the steps to follow:
- Export your B2B Analytics report in your preferred formats, such as CSV or PDF.
- Import your report into a spreadsheet tool like Google Sheets, Microsoft Excel, or a tool like Airtable. Alternatively, you can use your company’s CRM for this step.
- Use filters and sorting to segment the data based on relevant criteria such as industry, company size, seniority, job role, and location. For example, you can sort by industry to see which industries are listening to your podcast the most, or filter by location to see which regions are most interested.
- Use the segmented data to create targeted marketing campaigns or prioritize leads for sales outreach.
Benefits of Data Segmentation
There are several benefits to segmenting your B2B Analytics data. These include:
- More targeted marketing campaigns: With segmented data, you can create campaigns that are tailored to specific industries, company sizes, and locations, increasing the likelihood of conversion.
- Increased efficiency: By prioritizing leads based on specific criteria, you can save time and resources by focusing on the leads that are most likely to convert.
- Better understanding of your audience: By analyzing the characteristics of the companies and individuals listening to your podcast, you can gain a better understanding of your audience, their interests, and their needs, allowing you to create more targeted content in the future.
How B2B Analytics help you segment your audience and supercharge your marketing
Data segmentation is a powerful tool for marketers looking to improve their marketing campaigns and increase conversion rates.
With CoHost's B2B Analytics, data segmentation is easy and accessible, providing you with valuable insights into your podcast audience. By segmenting your data, you can create more targeted campaigns, save time and resources, and gain a better understanding of your audience.
To learn more about the new and improved B2B Analytics, reach out to our team of audio experts.
