As we always say, creating a great podcast is only half the battle.
Gone are the days when releasing a podcast on the listening apps was enough to garner an audience. In 2026, the brands and creators who grow aren’t just producing strong content, they’re building smart podcast marketing engines behind it. And that, of course, takes the right tools.
From social scheduling and email marketing to AI repurposing and advanced listener analytics, today’s podcast marketing stack is more powerful than ever.
Whether you're a brand marketing team proving ROI or an independent creator growing your audience from scratch, here are 15 podcast marketing tools worth considering (and how they actually support growth).
15 Podcast Marketing Tools at a Glance
- Hootsuite: Enterprise-level social media management for scheduling, monitoring, and measuring podcast promotions across platforms.
- Buffer: Affordable and intuitive social scheduling tool with AI-assisted content creation features.
- Castmagic: AI-powered repurposing tool that turns podcast audio into blogs, newsletters, and social posts.
- Descript: Audio and video editing platform that helps create polished promotional clips and audiograms.
- CoHost: Podcast anaytics and audience insights platform that helps track listener growth, engagement, and marketing attribution.
- Substack: Newsletter-first platform that supports podcast publishing, audience engagement, and monetization.
- Mailchimp: Scalable email marketing tool for distributing episode announcements and nurturing subscribers.
- Kit: Creator-focused email marketing platform with landing pages and automation tools.
- Canva: Design platform for creating podcast cover art, promotional graphics, and branded marketing assets.
- Headliner: Audiogram and video clip creator built specifically for podcast promotion.
- PodRoll: Paid feed-drop advertising platform for promoting your podcast directly inside other podcast feeds.
- PodMatch: AI-powered guest matching tool to help hosts find relevant guests and expand reach.
- Ausha: Podcast SEO and ranking optimization platform for improving discoverability in listening apps.
- AnswerThePublic: Keyword research tool that reveals what audiences are searching for around your podcast topics.
- Google Trends: Free trend analysis tool for validating timely episode ideas and seasonal content opportunities.
The top podcast marketing tools to grow your show
1. Hootsuite
Price: Starts at $199/month
Best for: Enterprise-level social management
Key features for podcast marketing: Social media scheduling, platform measurement, social listening
Hootsuite is built for teams managing multiple social accounts at scale. It allows you to schedule posts, monitor conversations, and analyze performance across platforms.
For podcast marketers at larger brands, Hootsuite is especially useful for coordinating episode launches across LinkedIn, Instagram, YouTube, TikTok, and more, all while tracking engagement in one place.
2. Buffer
Price: Free plan, then starts at $5/month
Best for: Affordable, streamlined social scheduling
Key features for podcast marketing: Social media scheduling, platform measurement, AI Assistant for content creation
Buffer is a simple but powerful alternative for scheduling and analyzing podcast promotions. Its clean content calendar, tagging features, and post templates make campaign planning simple.
Their AI Assistant will also help rewrite episode promos, adapt posts per platform, and generate ideas, which is incredibly useful when you're promoting every episode across multiple channels.
3. Castmagic
Price: Starts at $21/month
Best for: AI-powered content repurposing
Key features for podcast marketing: AI-powered blog content, social media posts, quotes & highlights, newsletters
Castmagic turns your audio into a full suite of marketing assets, think blog posts, LinkedIn posts, quotes, newsletters, summaries, and more.
For brands and creators short on time, it can really accelerate content repurposing so every episode fuels multiple channels instead of living in that dreaded podcast silo.
4. Descript
Price: Starts at $16/month
Best for: Editing and promotion clip creation
Key features for podcast marketing: AI transcriptions, video editing, clip generation
Descript is widely used for audio and video editing, but it’s also powerful for marketing. You can quickly create short clips, audiograms, and captioned videos to promote episodes across social media.
If you record video podcasts, Descript helps turn long-form content into short-form growth assets.
5. CoHost
Price: Starts at $34/month
Best for: Audience intelligence and click-to-download attribution
Key features for podcast marketing: B2B Analytics, Advanced Audience Demographics, Tracking Links, Consumption Data, Unique/New Listener Insights
CoHost is a podcast analytics and audience insights platform built for brands and agencies.
Instead of guessing which growth tactics are working, CoHost helps you understand:
- Who your listeners are
- Which episodes resonate most
- Where new listeners are coming from
- How your audience is retaining (or churning)
For podcast marketing teams, this means smarter campaign allocation, stronger reporting, and clearer ROI.
6. Substack
Price: Free, but Substack takes a 10% cut of any revenue made from the platform
Best for: Newsletter-driven growth
Key features for podcast marketing: Newsletters, blogging, podcast hosting, video hosting, gated subscriptions
Substack blends newsletters, blogs, podcasts, and gated subscriptions in one ecosystem.
It’s ideal for creators or brands building community around their podcast and looking to potentially monetize premium content or bonus episodes.
7. Mailchimp
Price: Starts at $27/month
Best for: Scalable email marketing
Key features for podcast marketing: Email marketing, content creation tools, social media marketing, reporting and analysis, content templates
Mailchimp allows you to automate episode announcements, nurture subscribers, and segment your audience.
For brands and creators, email remains a strong performance channel, and Mailchimp’s email marketing reporting helps connect email engagement to podcast growth.
8. Kit
Price: Free plan, then starts at $33/month
Best for: Creator-focused email marketing
Key features for podcast marketing: Email marketing, landing pages, form creation, email designer, gated subscriptions
One more newsletter tool for podcasters, Kit is built specifically for creators. It combines email marketing with landing pages, forms, and subscription tools.
For independent podcasters, it’s a clean, all-in-one way to grow and monetize an audience.
9. Canva
Price: Free plan, then starts at $18/month
Best for: Visual content creation
Key features for podcast marketing: Video editing, graphic design, content templates, brand guides
I’m going to assume you’re familiar with Canva, but the design tool makes it easy to create podcast cover art, episode graphics, audiogram templates, social posts, and more, with no design background required.
With built-in templates and AI features, it helps maintain visual consistency across content and podcast marketing campaigns.
10. Headliner
Price: Starts at $8/month
Best for: Audiograms and clip distribution
Key features for podcast marketing: Audiogram creator, video clip editor, paid growth campaigns (Podcast Promo)
Headliner started as an audiogram tool and has evolved into a full podcast promotion platform. Through Headliner, you can create short video clips, add widgets to blog pages, distribute content across social, and run paid podcast promo campaigns.
It’s particularly effective for video-first growth strategies.
11. PodRoll
Price: Set your campaign budgets and CPMs (cost per 1,000 downloads)
Best for: Paid feed drop campaigns
Key features for podcast marketing: Feed drop campaign management, campaign measurement, podcast approvals
PodRoll allows podcasters to run feed drop campaigns, which consists of placing your episode inside the feed of other relevant shows.
This is powerful because you’re promoting your show directly inside podcast environments, where listeners are already primed to consume audio, rather than trying to move them from other channels to podcast listening apps (like a social media channels).
12. PodMatch
Price: Starts at $6/month
Best for: Strategic guest sourcing
Key features for podcast marketing: AI-powered guest matching, detailed guest profiles, explore features to search guests beyond matches, scheduling tools
Great guests drive discoverability. PodMatch uses AI-powered matching to connect hosts with relevant guests.
For marketers and creators, this supports growth by bringing in aligned audiences through guest cross-promotion.
13. Ausha
Price: Starts at $29/month
Best for: SEO and ranking optimization
Key features for podcast marketing: Podcast discovery and search tools, chart rankings, podcast measurement
When marketing your podcast, of course, you want your show to be discovered by new audiences. Ausha is a podcast discovery platform, helping creators rank their podcast higher on Apple Podcasts and Spotify.
The platform helps to identify top keywords to extend your show’s reach, optimize episode notes for optimal discovery, and track your podcast’s rankings.
14. AnswerThePublic
Price: Starts at $13/month
Best for: Content and keyword research
Key features for podcast marketing: Keyword and topic search, monthly prompt suggestions, CPC and search volume insights
AnswerThePublic allows podcasters to enter keywords or topics surrounding their podcast or specific episode content to then discover what hashtags, keywords, or terms audiences are using to search similar subjects across social media, search engines, and AI.
This can be incredibly useful to not only ensure you’re targeting the right keywords but to also discover new terms to add to future episodes or promotional materials.
15. Google Trends
Price: Free
Best for: Timely topic discovery and validation
Key features for podcast marketing: Keyword and topic search, trending topics
Another tool to uncover potential topics, Google Trends is a great content planning resource. Free to use, simply explore top trends or search topics around the world and measure how popular specific keywords or topics are. If you wanted to test newsjacking and timely content within your episodes, Google Trends is a useful tool.
Building your podcast marketing tool stack
With how busy marketers and creators are, podcast marketing isn’t about being everywhere and doing everything, it’s about being strategic in your approach to audience growth.
The strongest shows are combining:
- Smart distribution
- Consistent repurposing
- Audience insights
- Measurable attribution
So, we’re not saying you need all 15 of these tools, we’re saying that you need to discover the right stack for your team, budget, goals, and audience. And remember, growth isn’t just about getting people to press play, it’s about getting them to come back.
Want to stay in the know about all things podcast marketing and growth? Subscribe to CoHost’s bi-weekly newsletter, Tuned In.
