After dedicating ample time to producing, recording, and editing your podcast, promotion typically falls to the back burner. However, listeners aren’t going out of their way to find your series – you need to meet them where they are online with content that resonates.
That's where content repurposing comes in.
This checklist provides you with 80 different ways to repurpose podcast content to maximize the impact of each episode.
Content repurposing is the way forward for savvy marketers and creators:
46%
of marketers believe repurposing is more effective than creating new content from scratch
94%
of marketers repurpose their content
65%
65% of marketers agree that repurposing is more cost-effective than creating new content
Transforming podcast transcripts into engaging blog posts
Incorporating your episode’s top moments into newsletters
Creating audiograms and reels from podcast episodes
Making podcast content into ebooks and downloadables
- Fatima Zaidi, Founder and CEO of CoHost & Quill Inc.
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get in-depth insights into the current podcast agency landscape, including how agencies measure client success and top-performing channels for agency and podcast growth.
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The report dives into the constraints, challenges, and opportunities that podcast agencies and their clients face.
Most agencies (83%) still rely on downloads to measure client success
The second of its kind, The State of Podcast Agencies 2024 provides a comprehensive view of the agency landscape.
