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Stories and Strategies is a leading podcast production agency that specializes in creating attention-grabbing podcasts tailored to fit business goals. Their team of professionals brings expertise in audio and video production, marketing communications, and presentation training, delivering engaging and measurable results for clients.
What sets Stories and Strategies apart is their commitment to understanding each client's unique needs and their ability to translate those insights into compelling podcast episodes. They take the time to analyze the market and audience, ensuring that the content is not only informative but also entertaining.
Stories and Strategies was working with a FinTech client who had been running their podcast for over a year.
The episodes were filled with deep-dive content aimed at an audience presumed to be experienced investors. However, despite high-quality production and well-researched topics, the client was struggling with low listener retention, with consumption rates sitting between 40% to 60%.
Even after shortening episode lengths to make the content more digestible, engagement didn’t improve. This presented a major roadblock to the podcast’s success, as increased listener retention was crucial for both audience growth and achieving measurable business outcomes.
Doug Downs, the Principal of Stories and Strategies, needed a tool that could provide deeper insights into the podcast’s audience to help them refine their approach. With no clear understanding of who the listeners truly were, creating content that resonated with the audience was a challenge.
CoHost’s Prefix tool provided Stories and Strategies with invaluable audience insights, allowing them to move beyond basic metrics like downloads and subscribers to find out who their listeners really are.
The tool revealed detailed demographics, such as age, family members, and household income, painting a clear picture of their listeners' financial expertise. This data showed that many listeners were at the early stages of their investment journey, not the experienced investors Doug and his team originally thought they were reaching. Armed with these insights, they were able to make strategic decisions to better serve their audience.
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Once they understood the audience's true needs, Stories and Strategies knew they had to adjust their content.
Instead of continuing with in-depth, complex topics, they shifted toward a more educational tone, creating episodes focused on investment fundamentals and practical advice for beginner investors. This shift in focus made the content far more relatable and engaging to their audience, significantly improving the listener experience.
In addition to refining the content, Doug’s team re-evaluated the structure of each episode to enhance engagement. They crafted shorter and easier-to-digest episodes, with clear calls to action and a more conversational tone.
By using CoHost’s Prefix data to track real-time engagement and consumption patterns, they could continuously optimize each episode based on audience behavior, ensuring the podcast remained relevant and compelling as the audience grew.
“We tried to shorten the episodes, but this didn’t solve the problem. What did solve it, was CoHost’s Prefix. Then we were able to dive into a deeper layer of analysis.”
The results of using CoHost’s Prefix tool were immediate and significant. By tailoring the podcast content to meet the actual needs of the audience, Stories and Strategies saw consumption rates rise dramatically from 50%-60% to nearly 80%.
This higher engagement translated into accelerated audience growth, with more listeners tuning in and staying for the entire episode.
By leveraging CoHost’s Prefix, Stories and Strategies was able to transform their client’s podcast into a more effective tool for building audience trust and driving deeper connections.
Using CoHost’s Prefix, Doug can set up all of his clients with advanced audience insights and podcast analytics – regardless of their hosting setup.
CoHost’s Prefix is currently available with B2B Analytics and Advanced Audience Demographics, two features that regularly help Stories and Strategies verify their client’s shows are reaching the right audience and meeting their business goals.
Advanced Audience Demographics reveals critical information about your listeners, including their age, household income, social media consumption/habits, interests, family members, and more.
These insights help marketers:
CoHost's B2B Analytics: Companies & Industries feature details which businesses and employees are listening to your podcast including their job role, seniority, company size, industry, location, and average revenue.
This information is designed to help marketers:
