Any successful podcast is going to need a goal, otherwise, how do you measure success?
Setting goals for your podcast provides a metric for you and your team to be working towards. Goals can come in the form of downloads, unique listeners, number of episodes, PR, awareness, lead generation, conversions, the list goes on and on.
Download this free Podcast Goal Setting worksheet to answer 8 key questions when it comes to identifying your show’s goal and the metrics needed to measure it.
Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.