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Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
Tailor their content to
audience preferences
Enhance sponsorship and
advertising opportunities
Verify that their show is
reaching the right audience
Yearly, monthly,
and weekly podcast
performance tracking
Reach metrics such
as downloads and
unique listeners
Engagement metrics such
as average consumption
rate and reviews/ratings
Audience profile information
such as location and preferred
listening apps
Alison Osborne, Director of Growth Marketing at Quill and CoHost
Exploring the challenges and opportunities for professional podcasters
The professional podcasting and audio creation industry can be shrouded in mystery, that's why CoHost asked podcasting professionals about what challenges they faced when creating and promoting a podcast.
The 2022 Podcaster Insights Survey uncovered pro podcasters' views of creating, distributing, and growing a show.
CoHost designed our podcasting platform with audience growth in mind. From SEO-optimized podcast websites, to automatic transcripts that help with search discoverability, and one-click publishing to all listening platforms, growing your audience is easier than ever.
Creators need better podcast analytics
CoHost’s robust analytics let podcasters easily see all of their download data in one place, including metrics fromSpotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Get insights about how your audience is downloading via Campaigns tracking links and comprehensive audience profiles including demographics, consumption rates and popular download times.
2023 has been full of exciting news, updates, and breakthroughs for the world of branded podcasts.
Explore a recap of Q1's podcasting highlights.
Immerse yourself in Q1's most significant podcasting events and headlines. Discover the latest news from industry giants like Wondery, Amazon, Spotify, and YouTube, as they continue to shape the podcasting landscape.
With more than 5 million podcasts in existence(and counting), there are new shows launching all the time. Here are just a few that have launched in Q1.
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The podcast industry hit the ground running in 2023
Read the report now to uncover Q1 2023's new products, tools, and launches.
Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.
CoHost’s Social Media Planner will help you create engaging and impactful content
CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.
