The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45%
of podcast agencies are
struggling with resourcing
7
Tools are used on average
during a clients journey
72%
Of podcast agencies are using word
of mouth to acquire new customers
Give data points to
benchmark your company
Provide insight into podcast
agency pain points
Uncover the needs
of agency clients
Explore areas of
opportunity and growth
Roger Nairn, Founder & CEO, JAR Audio
Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.
CoHost’s Social Media Planner will help you create engaging and impactful content
CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.
Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.
Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
Download the full report and uncover insights, benchmarks and more from pro podcasters
Download the full report and uncover insights, benchmarks and more from pro podcasters.
Discover impactful insights to help steer your brand in the right direction for podcast success
Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.
CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.
Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.
This suggests that brands are finding success in the medium.
Mid-length podcasts are the top-rated among branded podcasts
Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.
