Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.
CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.
63%
Of branded podcasts are an
Interview/Discussion style format
21 to 30
Minute long branded
podcasts are the top rated
70%
Of Branded
Podcasts are B2C
Benchmark their show against
top-performing branded podcasts
Provide insight into
best practices for podcasts
Contextualize the current state
of the branded podcast landscape
Refine their podcast strategy
using up-to-date industry data
Randy Frisch, Host of The Marketer’s Journey by Uberflip
Exploring the challenges and opportunities for professional podcasters
The professional podcasting and audio creation industry can be shrouded in mystery, that's why CoHost asked podcasting professionals about what challenges they faced when creating and promoting a podcast.
The 2022 Podcaster Insights Survey uncovered pro podcasters' views of creating, distributing, and growing a show.
CoHost designed our podcasting platform with audience growth in mind. From SEO-optimized podcast websites, to automatic transcripts that help with search discoverability, and one-click publishing to all listening platforms, growing your audience is easier than ever.
Creators need better podcast analytics
CoHost’s robust analytics let podcasters easily see all of their download data in one place, including metrics fromSpotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Get insights about how your audience is downloading via Campaigns tracking links and comprehensive audience profiles including demographics, consumption rates and popular download times.
Download a simple-to-use podcast analytics template to effectively track the performance of your podcast.
Without the knowledge of how your podcast is performing, you lack the data to effectively make decisions to improve your content/marketing strategies.
You should be tracking your podcast analytics either weekly, monthly or by episode release.
Download the full report and uncover insights, benchmarks and more from pro podcasters
Download the full report and uncover insights, benchmarks and more from pro podcasters.
Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.
CoHost’s Social Media Planner will help you create engaging and impactful content
CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.
