State of Branded Podcasts 2022 Report

2022 Podcaster
Insights Survey

Exploring the challenges and opportunities for professional podcasters

The professional podcasting and audio creation industry can be shrouded in mystery, that's why CoHost asked podcasting professionals about what challenges they faced when creating and promoting a podcast.

The 2022 Podcaster Insights Survey uncovered pro podcasters' views of creating, distributing, and growing a show.

CoHost tip

CoHost designed our podcasting platform with audience growth in mind. From SEO-optimized podcast websites, to automatic transcripts that help with search discoverability, and one-click publishing to all listening platforms, growing your audience is easier than ever.

DOWNLOAD REPORT

Creators need
better podcast analytics

Podcasters are struggling with audience growth and podcast discovery

91% of respondents agreed that “audience growth is the hardest thing about podcasting”. Getting discovered by new listeners is one of the most challenging aspects of podcasting, according to 82% of respondents.

Podcaster tip

CoHost’s robust analytics let podcasters easily see all of their download data in one place, including metrics fromSpotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Get insights about how your audience is downloading via Campaigns tracking links and comprehensive audience profiles including demographics, consumption rates and popular download times.

CoHost's Prefix

Podcast Hosting

*PREFIX*

Advanced Audience Demographics

Audio Insertion

Automatic Transcriptions

*PREFIX*

B2B Analytics

Content Repurposer

Download and Unique Listener Dashboards

Podcast Hosting

Podcast Planner

Podcast Tracking Links

Podcast Websites

Video Podcast Hosting

All Resources

Blogs

Whitepapers & Reports

Use Cases

Case Studies

Podcast ROI Calculator

DOWNLOADABLES

State of BrandedPodcasts Report

The survey uncovered key information‍about the pro podcaster landscape:

of branded podcastsare an Interview/Discussionstyle format

minute longbranded podcastsare the top rated

of BrandedPodcasts areB2C

The State of Branded Podcasts 2022 Reportgives brands and agencies the ability to:

Download the full report and uncover insights, benchmarks and more from brands

Thank you for downloading!

2-4 podcast episodes per month is the sweet spot for branded podcast engagement and management.

Get the podcast analyticsand audience insights you need to grow

Additional CoHost Reports to explore:

Product

Resources

Company

Solutions

Support

PREFIX

PREFIX

State of Branded
Podcasts Report

The survey uncovered key information
‍about the pro podcaster landscape:

of branded podcasts
are an Interview/Discussion
style format

minute long
branded podcasts
are the top rated

of Branded
Podcasts are
B2C

The State of Branded Podcasts 2022 Report
gives brands and agencies the ability to:

Get the podcast analytics
and audience insights you need to grow