State of Podcast Agencies Report

The State of Branded Podcasts 2022

Discover impactful insights to help
steer your brand in the right direction for podcast success

Branded Podcasts are a rapidly growing and dynamic section of the podcasting landscape, and an increasing number of brands are entering the space and leveraging the power of podcasts.

CoHost’s State of Branded Podcasts 2022 Report helps brands to benchmark their show, justify why they should start a branded podcast, and provide insight into podcast management.

CoHost tip

Before starting your branded podcast, have everyone on your team think about some of their favourite shows and why they like the format. This is a great exercise to define the format you want to work off of. From there, you can begin adding those unique, creative components to make it original for your brand.

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Mid-Length Podcasts
Are the Top-Rated Among
Branded Podcasts

Branded podcasts
are here to stay

Since launching, the majority of brands are still producing and releasing podcast content to date, with active branded podcasts releasing content for an average of 3.5 years.This suggests that brands are finding success in the medium.

Key Takeaways From the State of
Branded Podcasts 2022 Report

Branded podcasts are still a young medium. Through reports like the State of Branded Podcasts 2022, we’re excited to be able to shed some light on the industry and how podcasts are impacting brands.

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Podcast Hosting

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Advanced Audience Demographics

Audio Insertion

Automatic Transcriptions

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B2B Analytics

Content Repurposer

Download and Unique Listener Dashboards

Podcast Hosting

Podcast Planner

Podcast Tracking Links

Podcast Websites

Video Podcast Hosting

All Resources

Blogs

Whitepapers & Reports

Use Cases

Case Studies

Podcast ROI Calculator

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State of Podcast Agencies Report

Of podcast agencies arestruggling with resourcing

Tools are used on averageduring a clients journey

Of podcast agencies are using wordof mouth to acquire new customers

For agencies, this report will:

Download the report to explore the podcast agency landscape

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Get the podcast analyticsand audience insights you need to grow

Additional CoHost Reports to explore:

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Of podcast agencies are
struggling with resourcing

Tools are used on average
during a clients journey

Of podcast agencies are using word
of mouth to acquire new customers

Get the podcast analytics
and audience insights you need to grow