Over the past couple of years, AI has undoubtedly made a considerable mark on the podcast industry. Whether it’s through automatic transcriptions, voice recognition, or personalized content recommendations, AI-driven podcasting reaches 45 million Americans each month.
While these advancements represent a huge paradigm shift in the audio sphere, the impact of AI on podcast marketing isn’t talked about nearly as much as it should be.
That’s why we’ve teamed up with Copy.ai, the first GTM AI platform, to bring you our list of the top ways podcasters can leverage AI to enhance their podcast marketing initiatives and save time in the process.
1. Blog posts
For podcasters, incorporating podcast blog posts adds additional touchpoints for audiences to engage with your content outside your series.
Some of our favorite ways to incorporate blogging into your podcast marketing mix include:
- Episode recaps
- Deep dives into episode topics
- Guest Q&A sessions
- Additional insights into areas you might have missed in the series
Using AI to convert podcast transcripts into blog posts
Podcasters can use AI platforms like Copy.ai to streamline the process of converting podcast content into well-written blog articles, complete with key points, sections, and coherent storylines.
Beyond time savings, converting transcripts into blog posts is important for the following reasons:
- Content diversification: Repurposing podcast content into blog posts diversifies content offerings and caters to audiences who prefer written over audio formats.
- SEO optimization: Blog posts enhance a podcaster's online visibility and search engine ranking.
- Thought leadership: Well-crafted blogs from podcast conversations establish podcasters as thought leaders in their respective industries.
- Content repurposing: Repurposing podcast transcripts into blog posts allows podcasters to maximize the value of their existing content assets.
If you’re looking to streamline your blog posts, see Copy.ai’s workflow in action.
2. Social media
Another big player in the podcast marketer’s toolkit is social media.
With millions of users sharing, directing messaging, and tagging, it’s never been easier to share your favorite podcast with people in your social circle. In fact, over half of podcast listeners say they learn about new podcasts on social media.
Here are some top ways podcasters are engaging (and re-engaging audiences) on social media:
- Share the best parts of your podcast (aka teasers) on social media through TikTok, Instagram Reels, and YouTube Shorts
- Create carousels with the top talking points from top-performing episodes
- Use tools like Descript and Headliner to make audiograms
- Lean on engagement tools like polls, surveys, and Q&As
Creating social media content with AI
With AI, podcasters can effortlessly streamline the process of transforming podcast episodes into engaging social media posts – this includes everything from copy and graphics to carousels and reels.
Tools like Copy.ai automatically analyze transcripts and blog posts to extract key insights, memorable quotes, and compelling snippets that can be repurposed as social media content.
Even some of your household favorites – like Canva – have incorporated AI technology to help you transform text into images in a matter of clicks.
On top of that, these tools can automatically tailor your content to different social media platforms’ character limits and formatting requirements. That’s right – you won’t need to stress about X (formally Twitter) character limits.
Using these tools together ultimately helps podcasters:
- Save time: Creating social media content for each podcast episode manually can be time-consuming and tedious.
- Maintain consistency: Maintaining a consistent presence on social media is key to building and engaging with an audience.
- Produce content at scale: As your audience grows, so does the demand for compelling social media content to promote new episodes and engage with listeners.
Try out the free workflow for yourself to enhance your podcast’s social media strategy.
3. Reports and whitepapers
Looking to keep your podcast content evergreen? Reports and whitepapers are a great way to keep your audience engaged well after your episode is over or while you’re on a break between seasons.
After all, podcasts are full of valuable information and actionable insights for listeners. All of this content translates into reports and guides that help increase credibility, create collaboration opportunities, and spark discussions.
For example, CAAT Pension Plan’s podcast, Contributors, put together a downloadable eBook called "Lessons From the Leaders". This resource encapsulates valuable lessons and insights from their podcast interviews, extending the impact of the show beyond its season.
AI’s role in creating reports and whitepapers
Unlike a raw transcript, a report requires structuring the content and adding additional value to the conversation. Ultimately, the result should be a self-contained piece that stands on its own. Luckily, AI can speed up the process.
Copy.ai analyzes and synthesizes podcast content into structured whitepaper outlines, highlighting key insights, data points, and strategic recommendations derived from the original podcast discussions.
With this information as a flushed-out base, it’s your turn to ensure that the AI-generated content aligns with your podcast’s style and tone. You can do this by adding insights, anecdotes, or examples to make the report more engaging and reflective of your unique perspective.
4. Newsletters
In the world of content marketing, one medium that’s always proven its value in connecting with existing and new customers, building authority, and providing value is (you guessed it) – newsletters.
A HubSpot report found that 77% of marketers have seen an increase in email engagement over the last 12 months and newsletter readers are continuing to increase.
For podcasters, newsletters offer a dynamic way to connect with listeners beyond the airwaves. For example, Ramli John’s "Marketing Powerups" newsletter summarizes key takeaways and pairs them with a downloadable resource to enrich the listener's experience. Newsletters like these serve a dual purpose by keeping your content top of mind for existing listeners and acting as a teaser that can draw in new audiences.
Creating a podcast newsletter with AI
Most newsletters rely on your voice – people subscribe because they want to know your opinion and learn from your insights. You don’t want this to get lost.
If you’re crunched on time, AI tools can help replicate your tone of voice and ensure a consistent level of quality and messaging across different content formats. You can even take this a step further and use AI to segment your lists to send personalized content based on the audience's specific interests and preferences.
You can try all this out for yourself in Copy.ai’s free workflow.
5. Podcast guest outreach
Guest sourcing and outreach are top of mind for many podcasters.
And for interview podcasts, featuring the right guests is critical, but securing the best guest is a lot easier said than done.
If you’re working with a full-service podcast agency, they’ll likely handle the guest-sourcing process for you. However, if you’re producing your own show in-house, here are some best practices for crafting a successful guest pitch:
- Personalization is key: Generic invites are a no-go. Dive into why you're eyeing them as a guest. What unique perspective do they bring? Make them feel like the star of the show from the start.
- It’s a two-way street: Sure, their appearance boosts your content, but what's in it for them? Highlight the exposure they'll gain, the audiences they'll reach, and any other perks of joining your podcast.
- Trust signals: Drop in some impressive stats about your podcast, showcase reviews, press mentions, or notable previous guests. These indicators can reassure potential guests of your podcast's credibility and reach.
- What you see is what you get: Be upfront about what you’re asking. How much of their time will you need? What preparation is required? Will the interview include video or just audio? Clarity is your best friend here.
CoHost Tip: Sourcing the right podcast guests is only half of the equation. Learn how to prep your podcast guests before an interview so your discussion is memorable (for the right reasons)
How AI can help you write a guest pitch that performs
Now that you have the bullet points above top of mind, input the relevant information into this Copy.ai workflow. This will help you refine and distill the raw information into a compelling email addressing the guest's background and achievements.
The more personalized and specific the better, so make sure to research and add all the relevant details to your AI prompt. But don’t just take our word for it – emails with personalized message bodies have a 33% better response rate.
6. Podcast playlists
Remember the good ol’ days of making mixtapes?
It’s like that but for podcasts.
These playlists can be organized by theme, guest type, episode format, length, or any category that aligns with your podcast.
This approach makes discovering content a breeze. Audiences can dive straight into a playlist that speaks to their interests or moods. On top of that, you're also showing your listeners that you understand and cater to their preferences.
Podcast playlists powered by AI
While creating personalized playlists is fun, it can be time-consuming and redundant. Thankfully, AI can easily classify multiple transcripts at once and determine the most suitable category for each transcript.
Simply pop into Copy.ai and follow the steps below:
1) Define categories: Begin by identifying the categories or topics you want to classify your podcast transcripts
2) Import transcripts: Either copy and paste the text or upload multiple transcript files simultaneously
3) Categorization setup: Define the categories you established in step one and specify how you want the AI to analyze the transcripts
4) AI analysis and category assignment: AI examines the text, identifies relevant keywords, phrases, and themes, and then matches them with the defined categories
5) Review and refine: You have the flexibility to manually refine the category assignments if needed, incorporating any additional context or considerations
7. Competitor research
For podcasters looking to level up their shows, understanding the landscape within your podcast niche is critical to carving out your unique differentiator.
Start by crafting a list of podcasts in the same genre as yours. Then, start asking yourself key questions:
- What do you like about the podcast?
- What you don’t like about the podcast?
- What’s the type of feedback the podcast is receiving?
- What format do they use? Do you think it works for the show?
- Who’s the host? Are they influencers? Do they bring in an audience?
- What marketing channels do they use? What’s their engagement like on them?
- What unique value does the show bring to the table? E.g. expertise, high-profile guests, top-notch editing, etc;
If a lot of these answers double up with your show – that’s okay. Luckily, there's room for variety in podcasting.
How to use AI for competitor research
All marketers know that thorough, valuable competitor research takes a lot of time and effort.
To help you save more time for analysis and creating a thought-out strategy, Copy.ai can sift through the leading shows in your niche and automate key parts of the research process:
- Data extraction: Use Copy.ai to analyze competitor websites, podcast directories, and social media platforms to extract key data points like podcast topics, episode descriptions, guest names, reviews, and ratings.
- Content and trend analysis: By collecting and analyzing content from various podcasting sources, workflows can help identify industry trends. This includes tracking popular podcast categories, emerging topics, guest appearances, or specific storytelling techniques.
- Audience analysis: Analyze podcast reviews, social media mentions, and audience feedback to gain insights into competitor podcasts' audience demographics, interests, and preferences.
- Content ideas and differentiation: AI can identify popular topics, unique approaches, and untapped niches. This can help you differentiate your podcast by offering something unique to your ideal listeners.
8. Podcast website copy
Nowadays, a podcast's success extends beyond just the quality of its content. It's also about how well you present it – and a well-crafted podcast landing page is the perfect place to convert potential listeners into subscribers.
A podcast website (or a landing page on an existing site) will serve as a hub where listeners and new audiences can skim episodes, access show notes and transcripts, find your social links, sign up for your newsletter, and receive any other podcast-centric information.
But here's the catch: Crafting web copy that captures the essence of your podcast while catering to our declining attention span is easier said than done. Currently, the average human has an 8.25 second attention span (that’s less than a goldfish), so you’ll need to make your website copy brief and punchy.
Using AI to create podcast website copy
Unfortunately, we’re not all skilled copywriters, so AI can help you distill the essence of your podcast into skimmable text blocks that make an impact.
With tools like Copy.ai, you can quickly generate drafts highlighting your podcast's unique value proposition and refine it into website copy. You can try this out for yourself here.
Use AI to get the ball rolling, but ensure you add your unique voice to the final copy. After all, it's your individualism and authenticity that sets you apart.
CoHost Tip: Looking for podcast website inspiration? Check out our producer’s guide to podcast landing pages where you’ll learn exactly what to put on your podcast website and some examples to emulate.
9. Press releases
There comes a time in every podcast's journey when the spotlight turns brighter: a high-profile guest, the kickoff of a new season, a groundbreaking brand partnership, or a noteworthy sponsorship deal. These are the moments that deserve more than just a mention; they warrant a press release.
It's a traditional tool, yes, but it remains effective for awareness, reach, and credibility. Don’t try and tell me you don’t tune into the latest in podcasting on Podnews and Sounds Profitable.
However, anyone who’s written a press release knows they’re challenging. Between formatting standards, keeping a professional and neutral tone, and limiting the content to a page, press releases take time.
AI-powered press releases
To help you save time and feel confident that your press release is up to standard, AI can review the transcripts and highlight the most relevant and newsworthy parts. This ensures that the press release captures the essence of the podcast episode and piques the interest of journalists and media outlets.
On top of that, by using podcast transcripts as the basis for press releases, you can make sure your messaging is consistent across different promotional materials. This helps create a cohesive and recognizable message that resonates with the target audience. You can get started using this Copy.ai workflow.
10. Podcast descriptions
Last but certainly not least, we have podcast descriptions.
As an avid podcast listener, you know how reliable these are in selecting your next favorite show. A good podcast description should tell you what to expect and let you know if you’re the target audience in a few sentences or less.
After all, listeners spend about 45 minutes (or more) with a podcast, so it’s important for them to see if it’s worth investing their time from the get-go.
Here are a few need-to-knows for crafting podcast titles and descriptions that resonate:
- Keep it simple: What do the guests discuss? Who are the guests? What questions do they answer? These are the questions that should guide your episode descriptions.
- Incorporate keywords: Podcast keywords describe your podcast series or individual episodes. Ranking for your target keywords improves your podcast’s visibility and discoverability because you can get in front of your target audience when they’re searching for shows in your niche.
- Tell your audience what’s in it for them: We suggest speaking directly to your intended audience in your podcast description. For example, if you're going to help them solve a problem, tell them exactly how you're going to do it and why it will work.
CoHost Tip: If you’re looking to level up your show page, check out Quill Inc’s article that reveals agency-backed tips for crafting a podcast description that makes an impact.
Using AI for podcast descriptions
Coupled with the guiding principles above, AI can provide accurate and consistent summaries by applying natural language processing algorithms to the transcripts. This ensures that the summaries reflect the episode's essence and accurately represent the topics discussed. To see for yourself, try the free workflow.
Plus, this workflow will help weed out redundant or unnecessary parts of your podcast description. Despite how interesting and important we may find each detail of our own podcast, potential listeners will be skimming through dozens of podcasts – they won’t pause to read paragraphs.
Integrate AI into your podcast marketing strategy with Copy.ai
Now that you understand how AI can help you automate your podcast marketing workflow, our friends at Copy.ai have taken it one step further to provide you with a prompt that will provide you with all of the marketing tactics we discussed in this blog.
Try this free, fully customizable workflow to receive:
- LinkedIn, Facebook, and Twitter post
- An Instagram caption
- A full-length blog post
- A newsletter
- Landing page copy
- A press release
- A podcast summary
Are you ready to level up your podcast marketing strategy with AI?
As people in podcasting ourselves, we understand that time is our most valuable asset; however, between deadlines, edits, and the various things life throws your way, promoting your podcast can often fall to the back burner.
To help you focus on more high-value tasks, we suggest incorporating AI into some of your podcast marketing workflows. While there’s still the vital need for human interaction with whatever content you create using AI, there’s no denying the time and resources it can save.
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