The Top Podcast Tools for Brands

Maybe you already have a podcast that does well, but you want more from it or maybe you’re like many marketers out there who are thinking of starting your company’s podcast to build authority, brand presence, and consumer trust in order to attract more customers to your business.

Either way, here are some of the best podcast tools to help you ace the podcasting game. Remember, it’s not enough to have a great idea for a show- you also need the best podcast tools to make your hard work pay off.

So, keep reading to find out what tools you need to make your podcast a success!

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1. Podcast recording software

CoHost Recommendation: Riverside.fm

Riverside.fm makes it easy to record remote podcasts and video interviews that look and sound like they were recorded in a high-end studio. You’ll be hard-pressed to find anything better for remote podcast recording. It’s also the first dedicated podcast platform to provide audio and video recording – and the video quality is 4K regardless of how good or bad your Wi-Fi connection is (a dream for all creators out there).

Riverside released an app for iOS which means you can record podcasts with guests anytime, anywhere. They also have a bunch of cool features such as screen sharing, social live streaming, and a feature called ‘Clips’ for easily repurposing your podcast content.

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2. Podcast Hosting Software

CoHost Recommendation: CoHost (of course)

CoHost equips brands and agencies with the data and tools they need to boost podcast reach, growth, and revenue.

We built CoHost out of our own need at Quill, our podcast agency. We weren’t able to get the insights and features we wanted to better measure and report on our client’s shows. We also found some of the tools we were using took more time than saving and were all around confusing.

With CoHost, we’ve focused on building a podcast hosting and analytics software that not only saves brands and agencies time in their podcast management workflow but also provides deeper insights to measure impact and performance.

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Some of our key features include:

Seamless podcast management
Real-time analytics
Show consumption rate
Audience profile dashboard
Separated downloads and unique listener dashboards
Custom tracking links and analytics
Automatic transcriptions
SEO-optimized podcast websites
Customizable web players

3. Social content creation tools

CoHost Recommendation: Headliner

Headliner is the easiest way to automatically create and share your podcast clips to social. The app turns podcast episodes or audio clips into easily shareable waveform videos called audiograms. The Headliner app allows you to share your videos on Instagram, Facebook, Twitter, LinkedIn, WhatsApp, SMS/iMessage, and more.

The platform is designed specifically for podcasts and allows for manual or automatic creation of waveform videos for audio clips as short as you want or as long as up to two hours, a great option if you also publish to YouTube! The user interface is simple to use as videos can be made for any audio the user uploads or by searching for a specific podcast and episode from the directory or even by RSS feed.

Once your audio is chosen, you control the trimming of the selected clip with slider bars, then choose the aspect ratio appropriate to the platform you’re sharing it to like YouTube, Instagram or Facebook. Finally, you can customize any aspect of the video you want in detail (even down to customizing the on-screen text!).

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4. Social scheduling tool

CoHost Recommendation: Hootsuite

We all know the importance of leveraging social media to promote your podcast. But it may be that your social media posting schedule isn’t synced with the active time of your audience.

That’s when a social media scheduler comes into play.

With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach. Our favorite tool to use is Hootsuite, they have a variety of packages for all budget times and is intuitive to use. You can simply prep and schedule your podcast promotions without having to give it a second thought.

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But overall, there are so many different social media schedulers out there so below is a list of some of the best in the industry:

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5. Podcast marketing software

CoHost Recommendation: ConvertKit

ConvertKit allows podcasters to create custom landing pages and forms, build an email list, and sell products from a single account. Instead of collecting customer data and activities across apps, you can access analytics from a single dashboard.

Branded podcasts can leverage ConvertKit by building out dedicated podcast landing pages for the podcast or even guests of the show. Additionally, you can utilize ConvertKits email features to build out listener audiences to engage with.

We love ConvertKit for numerous reasons but a few benefits include:

The free plan has unlimited landing pages
You have access to an active creator community
It has Unsplash integration (visual for your audio)
It has a visual automation builder

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6. Podcast PR agencies

CoHost Recommendation: Lemonpie

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Lemonpie is a podcast PR agency for tech companies. They secure guest interviews on your audience’s favorite podcasts and help you make the biggest impact possible on them.

They’ve helped leading brands like FreshBooks, HubSpot, and Four Sigmatic grow through podcasting. They focus on getting entrepreneurs, CEO’s and executives booked as guests on podcasts that reach their ideal customers so they can grow their audience, generate qualified leads, and drive revenue growth.

Lemonpie also creates original podcasts for brands looking to build authority in their space, connect directly with prospects and align their team to the company mission.

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