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Podcasting is evolving fast – and staying competitive means keeping up with emerging trends, newsmakers, and disrupters.
In 2024 Pocasting Unwrapped, we dive into who and what are making headlines, the latest data, tech launches, and report releases – covering what they mean for podcasters.
Armed with these insights, creators will see where the industry stands and where it's headed.
The 2024 Podcasting Unwrapped report highlights key data and trends from the past year, including:
44%
of Americans say they have or have considered purchasing a product or service they heard about on a podcast
48%
of 18-34 year olds listen to podcasts each week
64%
of podcast listeners found YouTube to be a better podcast experience compared to audio-only formats
2024’s newsmakers and news stories
Notable tech launches and what they mean for you
Important stats and data from the past year
Top trends we predict will follow us into 2025
- Fatima Zaidi, Founder and CEO of CoHost & Quill Inc.
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get in-depth insights into the current podcast agency landscape, including how agencies measure client success and top-performing channels for agency and podcast growth.
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The report dives into the constraints, challenges, and opportunities that podcast agencies and their clients face.
Most agencies (83%) still rely on downloads to measure client success
The second of its kind, The State of Podcast Agencies 2024 provides a comprehensive view of the agency landscape.
