For podcast advertising, effective ad planning comes down to ensuring you have the right strategy, resources, and measurements in place to reach success.
With CoHost’s Ad Planner, you'll have have the resource you need to track and organize your ads across platforms
68%
of podcast listeners have made
a purchase based on a podcast ad
70%
of listeners can
recall audio ads
54%
of listeners are likely to consider brands
they encounter through podcast advertising
Track ad-spend and performance
Manage ads across platforms
Build custom templates for advertising platforms
Manage and allocate resources
Eric Babakhanian, Director of Audience Growth at CoHost and Quill
Social media is be a powerful took to grow your podcast when used correctly. But it requires planning and strategy to ensure you stay consistent and engage with your audience.
CoHost’s Social Media Planner will help you create engaging and impactful content
CoHost’s social media planner gives you the tools you need to plan content while providing recommendations for the type of content you should be sharing across your channels.
Elevate your branded podcast withdata-driven insights. A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.
This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.
With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.
This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.
.webp)
Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.
At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.
That's where podcast analytics come into play.
By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.
These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.
Discover our Q3 podcast industry recap
Explore the cutting-edge developments and milestones that have shaped the podcasting scene in the latter half of 2023.
For agencies, brands, and marketers looking to elevate their branded podcasts and stay ahead of the curve, our report guides you through the latest industry trends, stats, newsmakers, and releases.
Showcasing audio newsmakers including companies, launches, and events
Download the full report for Q3's top trends, key releases, expert insights, and more.
