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Knowing where listeners tune in and their habits on those platforms is critical for brands and agencies. You need to create content for their preferences.
In the latest Sounds Profitable and CoHost report, Sound You Can See, we dive into the latest insights and data on video in the podcast landscape.
Monthly video podcast consumers
are more likely to become
weekly consumers
59% of video
podcast consumers turn
to YouTube
64% of podcast listeners found YouTube to be a better podcast experience compared to audio-only formats
Video consumption habits
Preferred podcast video formats
Listener preferences between audio and video
-Stacey Orth, COO @ Quill Inc. and CoHost
Learn who branded podcast listeners are and their attitudes toward brands in audio.
More than 40% of Americans 18+ say they would be likely to listen to a podcast about a favorite brand
A Brand Fan who listens to podcasts with other people (co-listening)brings at least an additional 1.5 people to that listening occasion
48% of listeners find new podcasts on YouTube
Uncover insights, opportunities, and data on the power of brands in podcasts
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get insights into the podcast agency landscape including the biggest constraints and opportunities facing them today.
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The State of Podcast Agencies 2023 seeks to better understand the agency landscape, covering operational details such as their size along with the constraints and opportunities facing podcast agencies and their clients.
45% of podcast agencies are struggling with resourcing
The State of Podcast Agencies 2023 seeks to better understand the agency landscape and explore theconstraints, challenges, and opportunities facing podcast agencies and their clients.
