The Power of Brands in Podcasts

The data brands need before investing in podcasting, who's listening to branded shows, how receptive they are to brands in audio, and how to reach them.

In partnership with Sounds Profitable

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41%of Americans 18+ say they would be likely to listen to a podcast about a favorite brand
63%of brand fans say that they recommend podcasts to their social circle
48%of listeners find new podcasts on YouTube

What’s inside

For marketers, this report covers:

  1. Branded and video podcast consumption habits

  2. Listener demographics and attitudes toward branded podcasts

  3. Opportunities businesses are leaving on the table

  4. Where branded podcast listeners find their podcasts

For brands, understanding your podcast audience isn’t just a strategic move, but an essential one.

Explore insights about branded podcast listeners, opportunities to engage them, their perceptions of the medium, and their attitudes towards video in our latest sponsored report.

Understanding how people consume podcasts and how they feel about brands in the space is paramount in today's audio landscape. This report gives brands the insights to make data-driven decisions that resonate with their audience.

Eric Babakhanian, Director of Audience Growth, Quill & CoHost

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