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Thousands of brands have turned to podcasting to engage with target audiences in a long-form and meaningful way. But what other value have podcasts brought to brands? And what challenges do they face in bringing their stories to life?
We teamed up with Sounds Profitable to create the Impact of Branded Podcasts Report, where we dive into the latest insights and data on the branded podcast landscape, all directly from the brands themselves.
58%
Resourcing is the largest challenge for brands in podcasting (58%)
72%
Thought leadership and lead generation (72%) are the primary benefits of podcasts on brands
64%
64% of brands are planning to sustain or increase their podcast investment in 2024
The primary benefits of branded podcasts and where they outperform other mediums
Branded podcast budgets and future investment plans
The challenges and constraints faced by brands in audio
How brands engage with potential listeners
Fatima Zaidi, Founder and CEO of CoHost & Quill Inc.
Discover who podcast listeners are and what they want from the shows they listen to
As a brand or creator, understanding who your audience is becomes vital.
The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.
The top sources of discovery, opportunities podcasters are leaving on the table, and How podcast listeners feel towards branded podcasts.
55% of podcast listeners say their social circle makes podcast
Download the report now to understand 2023’s podcast and listener landscape.
Get in-depth insights into the current podcast agency landscape, including how agencies measure client success and top-performing channels for agency and podcast growth.
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The report dives into the constraints, challenges, and opportunities that podcast agencies and their clients face.
Most agencies (83%) still rely on downloads to measure client success
The second of its kind, The State of Podcast Agencies 2024 provides a comprehensive view of the agency landscape.
Learn who branded podcast listeners are and their attitudes toward brands in audio.
More than 40% of Americans 18+ say they would be likely to listen to a podcast about a favorite brand
A Brand Fan who listens to podcasts with other people (co-listening)brings at least an additional 1.5 people to that listening occasion
48% of listeners find new podcasts on YouTube
Uncover insights, opportunities, and data on the power of brands in podcasts
