How Procore Tied Their Podcast to Business KPIs with CoHost

As a global leader in construction technology, Procore set out to launch a podcast that would elevate industry voices and explore the future of construction.

But from the start, their team knew one thing: Success couldn’t be defined by downloads alone.

They needed to answer critical questions:

• Who is actually listening? 
• Are we reaching the right industry professionals?
• What content is resonating most?
• How do we prove this is driving brand value?

Without clear answers, the podcast risked becoming just another content initiative without any measurable impact, and therefore, challenging to justify continued investment.

Procore needed a strategy grounded in data, not guesswork.

Launching with clarity and data to back it up

With CoHost, Procore launched The Power of Construction with a strong analytical foundation:

• Validated reach across construction professionals, from field workers to corporate leaders
• Identified that content was being shared across organizations, expanding internal reach
• Gained visibility into global listenership, including growth in markets like Canada and Australia
• Established clear KPIs to measure success beyond downloads

Most importantly, the team gained the ability to connect podcast performance to brand and business goals from day one.

Data-driven insights to guide strategy from day one

CoHost enabled Procore to move beyond surface-level metrics (like downloads) and build a podcast strategy rooted in real audience insights.

B2B Analytics: Expanding reach across organizations

With B2B Analytics, Procore uncovered which companies, industries, and roles were engaging with their podcast.

This led to a key insight: While the podcast initially reached C-suite leaders, it was also being shared across teams, bringing in VPs, Directors, and Managers.

This helped Procore:

• Uncover internal content distribution
• Expand their audience understanding
• Strengthen their role as an industry thought leader

Advanced Audience Demographics: Understanding who’s listening

Through Advanced Audience Demographics, CoHost provided a detailed view into listener attributes like age, income, and interests, helping Procore validate their audience and refine messaging.

This allowed them to:

• Tailor content to audience interests
• Better understand listener profiles and behavior
• Confirm alignment with typical target market demographics

Consumption Metrics: Identifying what content resonates

CoHost’s consumption data gave Procore visibility into how listeners engaged with each episode and which content was resonating most with target audiences.

This helped them:

• Refine editorial direction
• Improve audience engagement
• Evaluate which topics performed best