Yelp Uncovered Who Exactly Podcast Listeners Are with CoHost

Company Size

1,000-5,000 employees

Industries

Software Development

Marketplace

Podcast

Behind the Review

Challenge

In order to maintain podcast investments, Yelp needed to understand who their podcast was reaching and align it with business goals. All without disrupting their existing podcast setup.

Outcome

With CoHost, Yelp gained deeper audience firmographic and demographic insights, refined their content strategy, and improved performance all without switching hosting platforms.

Validated target audience and industries

Optimized marketing channels and strategy

Improved content alignment with listeners

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Solution

CoHost gave Yelp the ability to layer advanced analytics onto their existing podcast hosting platform, unlocking deeper insights without migration.

B2B Analytics‍

Revealed which companies, industries, job roles, and seniorities were listening to tie back to Yelp’s core target audience.

Advanced Audience Demographics‍

Provided a clearer understanding of listener behavior and preferences to shape future editorial content.

Audience Growth Services

Supported audience growth through targeted paid podcast campaigns and channel optimization.

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Takeaway

Yelp’s success shows that better data doesn’t require disruption. With CoHost, they gained critical audience insights that drove decision-making for growth, editorial, and continued podcast investment.

Read Yelp’s story

When Yelp launched Behind the Review, they had a clear idea of who they wanted to reach: Decision-makers across the industries they serve.

But once the podcast was live, they hit a common challenge.

They could see how many people were listening with downloads, but not who those listeners were.

Without that visibility, critical questions remained unanswered:

Is our content resonating with our target audience?
Are we reaching the right companies and industries?
How do we align this podcast with broader marketing goals?

Traditional hosting platforms provided surface-level metrics but not the insights needed to make strategic decisions.

And switching platforms wasn’t an option.

Yelp needed a way to unlock deeper audience intelligence without disrupting their existing workflow.

From limited visibility to data-driven strategy

With CoHost, Yelp gained the insights they needed to align their podcast with real audience behavior:

Validated that their podcast was reaching key industries and target accounts
Discovered that their audience was highly active on LinkedIn, informing channel strategy
Identified a strong SMB owner/operator listener base
Refined content to better match audience needs and interests

Most importantly, the team could now make confident, data-backed decisions about content and distribution.

Data-driven insights without platform disruption

CoHost enabled Yelp to enhance their analytics capabilities without the complexity of migrating platforms.

B2B Analytics: Understanding audience at the company level

With CoHost’s B2B Analytics, Yelp could identify which companies, industries, and roles were engaging with their podcast.

This allowed them to:

Validate alignment with target industries
Strengthen confidence in their podcast strategy
Understand audience composition at a deeper level

Advanced Audience Demographics: Unlocking listener behavior

CoHost’s Advanced Audience Demographics provided additional insights into listener demographics, including age, income, interests, and behavior.

This helped Yelp:

Refine content direction
Improve overall engagement
Align messaging with audience preferences

Marketing Services: Optimizing growth and channel strategy

With CoHost’s audience growth services, Yelp gained the support they needed to scale their audience while ensuring it remained within their target segment.

This enabled them to: