Brand Camp

Grow your podcast with the marketers already doing it

Brand Camp is a live session from Quill and CoHost, built for the B2B marketers who have to defend the podcast budget.

Free. 45 minutes. Live Q&A.

Next session

Thursday, September 17, 2026 · 12:00pm ET

The Podcast and Pipeline Gap: How Podcasts Fit Into Your ABM Strategy

Most B2B podcasts are built to be liked, not to perform. The audience grows, the team feels good about it, and then someone in a planning meeting asks what it did for pipeline and the room goes quiet.

That's the gap this session closes. Stephanie Andrews, VP of Product at CoHost, and Dania Wood, Senior Producer and Analytics Lead at Quill, walk through how to see which target accounts are already listening, how to fold the show into your ABM plays, and what to bring to leadership when the budget is up for review.

You'll walk away with:

Account-level visibility. How to see which of your target accounts are listening, using firmographic and demographic data instead of guessing from downloads.
An ABM play. A framework for folding your show into the ABM motion you already run, from guest strategy through retargeting.
The budget case. The proof points that actually land with leadership when you need to defend or grow podcast spend.

Stephanie Andrews VP of Product, CoHost
Dania Wood Senior Producer and Analytics Lead, Quill

Save your seat

Built for marketers, not for podcasters

45 minutes, no filler

One topic per session, with time for your questions at the end.

Data, not opinions

Every session ties back to something you can measure. If a tactic can't be proven out, it doesn't make the run of show.

For the person defending the spend

Written for the marketer who owns the show and has to answer for it when leadership asks what it's worth.

Catch up on past sessions

Every Brand Camp is recorded. Watch the full library on YouTube.

Watch past sessions

Questions & answers

Frequently asked.

01 What does Brand Camp cost?

Nothing. Every session is free to attend live and free to watch after.

02 Who is Brand Camp for?

Marketers at B2B brands who already run a podcast and own the results. Most attendees are managers, directors, and VPs of marketing, content, or communications.

03 How often does it run?

Quarterly. Each session runs about 45 minutes, including live Q&A.

04 Can I still register if I can't make the live session?

Yes. Register anyway and we'll send you the recording.

05 Who runs Brand Camp?

Quill and CoHost. Quill produces corporate podcasts for enterprise brands. CoHost is the podcast growth and analytics platform those brands use to measure them.

06 Can I ask questions during the session?

Yes. Every Brand Camp ends with a live Q&A, and you can send questions ahead of time when you register.

07 Where does the session happen?

Online. Register and you'll get a link plus a calendar hold.