Resources
Podcast resources for marketers
Grow your audience, prove the show drives pipeline, and see who is listening.
Practical guides and data from the CoHost team.
Podcast Analytics
The Podcast ROI Framework: One Number Your CFO Will Accept
Most podcast ROI arguments fail because they answer the wrong question. Here are the four inputs, the model, and how to defend the result.
Latest articles
Product Updates
Publish Your Video Podcast to Apple Podcasts From CoHost
5 min read
Podcast Growth
How B2B Marketers Use Branded Podcasts to Reach Influencers
10 min read
Podcast Analytics
Spotify Podcast Stats: The Metrics That Matter (2026)
12 min read
Podcast Growth
B2B Podcast Promotion: A Marketer's Ultimate Guide
13 min read
Podcast Analytics
Apple Podcast Analytics: Metrics That Matter (2026)
8 min read
Podcast Growth
The Rise of the Employee Thought Leader in B2B Podcasts
9 min read
Podcast Growth
How Social Media Helps Grow Your Branded Podcast
11 min read
Podcast Hosting
The Best Platforms for Video Podcast Hosting
8 min read
Podcast Analytics
6 Best Podcast Analytics Prefixes: No Migration Required
8 min read
Podcast Analytics
The Best Podcast Analytics Tools in 2026
10 min read
Podcast Growth
Branded Podcast Strategy: Build One That Actually Works
16 min read
Podcast Growth
13 Podcast Newsletters You'll Want to Subscribe to in 2026
9 min read
Podcast Analytics
How B2B Brands Can Measure Podcast Performance
11 min read
Podcast Growth
B2B Podcasting: How to Grow Your Audience and Brand
7 min read
Podcast Growth
Podcast Keywords: 9 Tips to Find the Best Ones for Your Show
10 min read
Podcast Analytics
How to Align Your Podcast Listener Data with Your ICP
13 min read
Podcast Growth
Podcast SEO 101: Everything a Marketer Needs to Know
23 min read
Podcast Analytics
10 Chartable Alternatives to Grow Your Podcast in 2026
15 min read
Industry Tips & Trends
SXSW 2026: What Brands and Marketers Need to Know
7 min read
Industry Tips & Trends
Podcast Statistics Marketers Should Know Going into 2026
9 min read
Product Updates
What’s New in CoHost’s Prefix: Show Analytics Manager
4 min read
Podcast Hosting
Best Video Podcast Recording and Editing Software in 2026
8 min read
Podcast Growth
The Top 9 Podcast Advertising Platforms For Brands in 2026
8 min read
Podcast Growth
Podcast Transcriptions: 5 Reasons Why You Need Them in 2026
7 min read
Podcast Growth
How Brands Should be Using Instagram in 2026
10 min read
Industry Tips & Trends
Live Podcasting in 2026: A Guide for Creators
14 min read
Industry Tips & Trends
Should You Start a Podcast or a YouTube Channel in 2026?
8 min read
Podcast Growth
TikTok's Impact on Podcasting: How (+ What) to Post in 2026
11 min read
Podcast Analytics
A Brand's Guide to Podcast Measurement in 2026
9 min read
Podcast Growth
9 Canadian Podcast Companies to Have on Your Radar
8 min read
Podcast Growth
The Ultimate List of Podcast Directories
13 min read
Podcast Analytics
The 6 Key Podcast Metrics for Brands
9 min read
Podcast Analytics
How to Set Benchmarks to Measure Podcast Performance
7 min read
Podcast Analytics
How to Build & Measure Loyal Podcast Listeners
9 min read
Podcast Analytics
Podcast Downloads vs. Unique Listeners, Explained
3 min read
Podcast Growth
YouTuber to Podcaster: How to Convert Videos Into Podcasts
12 min read
Industry Tips & Trends
18 Expert Podcast Predictions and Advice for 2026
20 min read
Podcast Growth
Podcast Networks: Everything You Need to Know & How to Join
11 min read
Industry Tips & Trends
10 Podcast Awards to Have on Your Radar in 2026
6 min read
Industry Tips & Trends
Branded Podcast Advice Roundup: What Works (+ What Doesn’t)
12 min read
Industry Tips & Trends
The 75 Top Thought Leaders in Podcasting
36 min read
Podcast Growth
LLM Podcast Optimization: How to Get Your Show Recommended
14 min read
Podcast Growth
How to Optimize Your Podcast on YouTube
12 min read
Industry Tips & Trends
Why Netflix is Making a Play for Video Podcasts
8 min read
Podcast Growth
Short-Form vs. Long-Form Video: What's Best for Podcasters?
10 min read
Podcast Hosting
Best Websites to Find Music for Your Podcast (Free & Paid)
13 min read
Podcast Analytics
How Podcasters Can Measure The Cost of Listener Attention
9 min read
Podcast Growth
7 Tips for Designing a Podcast Thumbnail on YouTube
13 min read
Product Updates
What Spotify for Creators Means for Brands
8 min read
Podcast Growth
Video Podcasting on Spotify: A Complete Guide for Brands
11 min read
Podcast Analytics
Podcast Attribution: A Complete Guide to Measuring Marketing
9 min read
Podcast Analytics
A Complete Guide to Podcast Analytics
12 min read
Podcast Hosting
19 of the Top Podcast Tools to Make Your Life Simpler
9 min read
Podcast Growth
6 Tips to Build a Winning Podcast Distribution Workflow
9 min read
Podcast Growth
7 Creative Ways to Boost Podcast Discoverability
13 min read
Podcast Growth
5 Ways You Can Use AI to Repurpose Your Podcast Content
9 min read
Podcast Growth
8 of the Best Branded Podcasts and Why They’re Successful
6 min read
Podcast Analytics
5 Ways Podcast Length Impacts Listener Engagement
7 min read
Industry Tips & Trends
Navigating the Content Landscape: 10 Marketing Agencies
6 min read
Podcast Analytics
The Complete Breakdown of Podcast ROI
8 min read