AUDIENCE GROWTH

Grow your podcast audience. Then prove who showed up

Our in-house team runs paid podcast campaigns that put your show in front of the companies and roles you name.

30 minutes. See who's listening in the demo.

Trusted by 300+ marketing teams

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How PodPromote works

Tell us who you want listening. We go get them.

PodPromote is our managed audience growth service. You name the audience, our in-house podcast marketing team runs the campaigns, and CoHost data shows the audience you grew.

Audience growth strategy

Start with the audience you actually want

Tell us who you want listening by industry, company size, or seniority. We build the target profile and the growth plan around it, before a dollar of spend goes out.

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Paid campaign execution

We run the campaigns, not just the plan

Paid campaigns run across podcast networks, executed by CoHost's in-house podcast marketing team. You approve the plan. We do the work.

Explore Tracking Links →
Measurement & reporting

See who showed up, not just how many

Campaigns report reach, engagement, and how your audience grew while they ran. CoHost's B2B analytics show the companies, industries, and seniority in that audience, so growth is measured in who is listening, not just how many. Most podcast promotion stops at impressions.

Explore Podcast Analytics →
Testimonials

Brands that needed their campaigns to reach the right listeners

CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick headshot
Emily Washcovick
Small Business Expert · Yelp, Inc.
B2B podcast · paid + organic
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch headshot
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson headshot
McKinlay Otterson
Executive Producer · The Arbinger Institute
Case studies

Growth that reached the right rooms

Questions & answers

Frequently asked.

The questions we hear most on demo calls. Don't see yours? Bring it to the walkthrough.

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01 What is PodPromote?
PodPromote is our managed audience growth service for Enterprise customers. We run paid campaigns across podcast networks to put your show in front of the right listeners, and CoHost data shows how your audience grew while the campaigns ran, including the companies and roles now listening. Most podcast promotion stops at impressions. We show you the audience you actually built.
02 What's included?
A custom growth strategy, campaign planning and execution, and reporting, run by our in-house podcast marketing team.
03 Do I need to host my podcast on CoHost?
No. You can keep your current host, add the CoHost Prefix, and still use PodPromote. Your show does not move.
04 Which plans include PodPromote?
PodPromote is available on Enterprise. Talk to our team for a scope and a quote.
05 How is media spend handled?
Campaign budget is included in your PodPromote package and itemized separately, so you can see exactly how much of the fee goes to ad spend. We work with a minimum of $5,000 in advertising spend.
06 How long before I see results?
A good benchmark is one to two weeks from campaign launch, which means from the point creative and targeting are approved rather than from signup. The exact range depends on the campaigns we run for you.
07 What do you report back?
Campaign reach and engagement, plus how your audience grew over the period the campaign ran. Consumption rate and B2B analytics are not separable by campaign, so we report the growth while campaigns are live rather than attributing a specific listener's data back to one campaign.
08 Can you target by company and seniority?
Targeting is built around the profile you give us, including industry, company size, and seniority. Not every ad platform supports that level of detail, so we place the campaign where your buyers are actually reachable and tell you what each platform can target. CoHost's B2B analytics then report back on the companies and roles that listened.

Your podcast can reach the people you're selling to

Tell us who you want listening. We'll show you how we would reach them, and how you'd know it worked.