Q2 Podcasting Report

A Brand’s Guide to Podcast Analytics

Elevate your branded podcast with
data-driven insights

A Brand's Guide to Podcast Analyticsis designed to equip companies with industry-leading knowledge and tools to navigate the evolving landscape of podcasting.

This report delves into the key metrics, measurement techniques, and industry best practices when it comes to podcast analytics. The goal is to empower brands to harness their data and maximize the impact of their podcast.

CoHost Insight: B2B brand analytics

With CoHost’s B2B Analytics, brands can now uncover which companies are listening to their podcast and each individual episode in an easily consumable and exportable dashboard.

This information isn’t only valuable to analyze your target audience, but it can also be used for filling your marketing and sales pipeline.

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Data plays a crucial role in helping marketers understand their audience and drive successful outcomes.

This whitepaper shows the importance of data for marketers in the world of podcasting

91% of respondents agreed that “audience growth is the hardest thing about podcasting”. Getting discovered by new listeners is one of the most challenging aspects of podcasting, according to 82% of respondents.

Harnessing the Power of Podcast Analytics to Drive Brand Success

At the end of the day, unlocking your podcast’s full potential lies in understanding the impact and performance of your content.

That's where podcast analytics come into play.

By investing in comprehensive analytics strategies and tools, you gain valuable insights into your audience demographics, episode performance, ROI, and much more.

These insights inform your content strategy, improve the overall experience for listeners, and drive growth for your podcast and brand.

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CoHost's Prefix

Podcast Hosting

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Advanced Audience Demographics

Audio Insertion

Automatic Transcriptions

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B2B Analytics

Download and Unique Listener Dashboards

Podcast Hosting

Podcast Tracking Links

Podcast Websites

All Resources

Blogs

Whitepapers & Reports

Use Cases

Case Studies

Podcast ROI Calculator

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Q2 2023 Podcasting Report

The Q2 Podcasting Report highlights the latest podcast data including:

Podcast listeners spend nearly six hours a day with audio, 38% more time than the average American

31% of Americans over 12 have listened to a podcast in the last week

Spotify has surpassed Apple as the top podcast listening platform (24% tuning minutes); YouTube (23%); and Apple is third (18%)

For brands and agenciesthis report will:

Download the full report and uncover latest insights, trends, and more from the podcast industry

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Unlock the full potential of your podcast and see who is really listening

Additional CoHost Reports to explore:

Drive reach, growth, and revenuefor your branded podcast

Product

Resources

Company

Solutions

Support

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For brands and agencies
this report will:

Drive reach, growth, and revenue
for your branded podcast