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CoHost’s Ultimate Podcast Analytics Dictionary

Feel confident in making data-driven decisions

While it hasn’t always been easy to track podcast analytics, the tools we use to measure performance are improving every day.

For marketers looking to make informed decisions and maximize their podcast's impact, this dictionary will give you the key terms you need to feel confident in executing data-driven audio strategies.

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In this podcast analytics dictionary we:

Demystify podcast industry jargon with a comprehensive list of need-to-know podcast terms and definitions

Provide experts insights on how you can harness these analytics to create a podcast that meets your specific goals

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For brands and agencies
this report will:

How to calculate podcast ROI for awareness, engagement, and sales
Engagement analytics including consumption rate and listen-rate
Cutting-edge analytics tools like Audience Advanced Demographics and B2B Analytics
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“Cultivating a successful podcast strategy is not just about creating compelling content; it's about understanding your audience at a granular level. Podcast analytics empower us to make data-driven decisions, allowing us to craft episodes that resonate, optimize our marketing efforts, and ultimately, drive growth. Understanding and leveraging podcast analytics is not just a choice; it's a necessity for any modern marketer.”
Alison Osborne, VP of Marketing, Quill Inc. and CoHost

Download CoHost’s Ultimate Podcast Analytics Dictionary to demystify podcast industry jargon and gain expert insights on how you can leverage analytics to create a podcast that proves ROI

Thank you for downloading!

We’re happy to see that you’re interested in podcast marketing. We hope you find the tips and insights throughout this report useful in growing your podcast audience.

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Additional CoHost Reports to explore:

State of Podcast Agencies 2023
A Brand’s Guide to Podcast Analytics
Q2 Podcasting Report

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CoHost: Podcast Analytics Prefix - Podcast analytics and audience insights for brands | Product Hunt
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