WHITEPAPERS & REPORTS
The Impact of Branded Podcasts
We surveyed brands running podcasts to understand what's working, what's holding them back, and where they plan to invest next. Here's what the data revealed about the state of branded podcasting today.
In partnership with Sounds Profitable
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What’s inside
For marketers, this report covers:
The primary benefits of branded podcasts, and where they outperform other channels
How brands budget for podcasts and where they plan to invest next
The challenges and constraints brands face in podcasting
The tactics brands use to reach and engage new listeners
Thousands of brands have turned to podcasting to engage with target audiences in a long-form and meaningful way. But what other value have podcasts brought to brands? And what challenges do they face in bringing their stories to life?
We teamed up with Sounds Profitable to create the Impact of Branded Podcasts Report, where we dive into the latest insights and data on the branded podcast landscape, all directly from the brands themselves.
Staying ahead of the curve demands data-driven decisions. The Impact of Branded Podcasts Report provides brands with the stories behind the data to help them visualize the benefits of corporate podcasts, refine their marketing strategies, and solidify their future investment plans.
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