Sound You Can See

Video is booming, but audio isn't going anywhere. New research on how listeners actually split their time between the two, and why offering both matters.

In partnership with Sounds Profitable

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60%of video podcast consumers also listen to those same shows on audio
59%of video podcast consumers turn to YouTube
64%of podcast listeners found YouTube to be a better podcast experience compared to audio-only formats

What’s inside

For marketers, this report covers:

  1. Video consumption habits

  2. Preferred podcast video formats

  3. Listener preferences between audio and video

Knowing where listeners tune in, and how they behave once they’re there, is critical for brands. Those habits should shape the content you create.

Sound You Can See, a Sounds Profitable report sponsored by CoHost, digs into the latest data on video’s role in the podcast landscape.

Video is a medium brands can't afford to ignore in podcasting. It amplifies reach, deepens engagement in a way audio alone can't, and brings stories to life across more channels. In an era of multi-format content, video isn't just an option, it's imperative.

Stacey Orth, COO, Quill & CoHost

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