WHITEPAPERS & REPORTS

The Podcast Landscape

Everything brands need to understand about podcast audiences, from who's listening to what makes them stay, so you can build shows that reach the right people.

In partnership with Sounds Profitable

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18+Americans 18+ are quite positive about podcasts and podcasters

55%of podcast listeners say that people in their social circle make podcast recommendations to them

3+Most listeners consume over three different shows per week, favoring ongoing podcasts, published regularly

What’s inside

For marketers, this report covers:

The top sources of discovery
Opportunities podcasters are leaving on the table
How podcast listeners feel towards branded podcasts
The main drivers of current listening and the barriers to growth and discovery

As a brand, understanding who your audience is becomes vital.

The Podcast Landscape dives into not only the opportunities that brands and creators have in podcasting but also how listeners feel about podcasts and resonate with their content.

Download the report now to understand the podcast and listener landscape.

The best podcast strategies start with the audience, not the content. This report gives brands a real understanding of who podcast listeners are and what they want, so every decision after that is grounded in data instead of assumptions.

Tianna Marinucci, Marketing Manager, Quill & CoHost