How Rainbow Creative Delivers Clear Podcast Insights to Clients with CoHost
Rainbow Creative was reporting on client shows with surface-level download metrics that could not answer who was listening or whether promotion was working, which made every client conversation harder than it needed to be.
With CoHost, Rainbow Creative replaced inconsistent, download-only reporting with audience insight and channel attribution, giving the agency stronger conversations with the brands it reports to.
- Unified analytics across every client show
- Audience insight beyond download counts
- Click-to-download visibility by channel
Learn more about CoHost
See how CoHost helps brands uncover who listeners are and prove business impact.
Book a demoCoHost gave Rainbow Creative the analytics depth and the channel attribution to grow client shows and report on them with confidence.
Tracking Links
Gave clear visibility into click-to-download behavior across promotional channels, connecting each campaign to measurable listens.
Podcast Analytics
Replaced surface-level metrics with reliable, consistent analytics across every client show, so reporting took less time and held up to scrutiny.
B2B Analytics
Added professional context by industry and job role, so the agency could validate audience composition for the brands behind every show.
Rainbow Creative shows that reliable data changes the client relationship. When reporting moves past download counts, the conversation shifts from defending the numbers to using them. It's the same shift any brand marketer makes when a podcast finally proves it's reaching the right companies.
Read Rainbow Creative’s story
Rainbow Creative produces podcasts for clients, including shows like Being Jewish with Jonah Platt. As a small agency serving multiple clients and advertisers, the team lives and dies by its reporting.
The trouble was the data underneath it. Without consistent, reliable analytics across client shows, reporting took longer and made it harder to confidently gather accurate data for advertisers.
The metrics they had were surface-level. They could not answer the questions that mattered:
- Who is in this audience, really?
- Are we reaching the right listeners for this client?
- Which promotion is actually driving downloads?
Reporting clients and advertisers can trust
With CoHost, Rainbow Creative moved from download counts to a clearer picture of every client show:
- Unified analytics across client shows, so reporting is consistent and faster
- Audience understanding that goes beyond raw download numbers
- Stronger, evidence-backed conversations with clients and advertisers
The features behind the reporting
Tracking Links: Connecting channels to downloads
Tracking Links gave Rainbow Creative clear visibility into click-to-download behavior, so the team could show which channels were driving listens for each client.
Podcast Analytics: One reliable source of truth
CoHost analytics gave the agency consistent, reliable numbers across every client show, which cut reporting time and made the data easy to stand behind.
B2B Analytics: Validating who is listening
With B2B Analytics, the agency could add professional context by industry and job role, validating audience composition for clients who needed to know they were reaching the right people.
See the features that power Rainbow Creative’s audience alignment
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Chat with our team to explore how CoHost can uncover who your podcast listeners are and report on business impact.
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Our team will migrate your entire podcast and historical data to CoHost for you, ensuring a smooth transition.
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