How Twine Media Grew Makers Mindset Into a Top 50 Entrepreneurship Podcast with CoHost
Twine Media launched Makers Mindset to grow founder Nancy Twine's brand and connect with entrepreneurs, but download counts alone could not tell the team who was listening, what was resonating, or whether the show was actually driving growth.
With CoHost, Twine Media turned Makers Mindset into a high-performing growth channel, scaling reach globally while confirming who the audience was and which content kept them engaged.
- 140,000+ downloads within two seasons
- 90%+ average episode consumption rate
- Charted in 100+ countries, Top 50 U.S. Entrepreneurship
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See how CoHost helps brands uncover who listeners are and prove business impact.
Book a demoCoHost Audience Growth Services gave Twine Media the promotion to expand reach, then the audience and consumption data to confirm the growth was reaching the right listeners.
Audience Growth Services
Expanded the show's reach and visibility within target markets, driving the global download growth that took Makers Mindset to 100+ countries.
Advanced Audience Demographics
Revealed listener age, location, income, and interests, confirming the show was reaching the entrepreneurs Nancy set out to connect with.
Consumption Data
Identified the highest-performing episodes and formats behind a 90%+ consumption rate, so the team could lean into what was working.
Twine Media shows what happens when growth and data move together. Podcast campaigns expanded the audience, and the data confirmed it was the right listeners. For any brand marketer, that is a key priority: Grow the show, then prove it reached the people who matter.
Read Twine Media’s story
Twine Media launched Makers Mindset with a clear goal: Amplify founder Nancy Twine's voice, connect with entrepreneurs, and strengthen her personal brand.
The show found an audience fast. But growth on its own raised questions the team could not answer from a download chart:
- Who is actually listening?
- What content is resonating most?
- How engaged is the audience, really?
- Is the podcast driving meaningful growth, or just accumulating plays?
To scale Makers Mindset with confidence and tie it back to broader brand goals, Twine Media needed insight beyond downloads.
From a fast start to a global growth channel
With CoHost, Makers Mindset grew into a high-performing channel within two seasons. The download chart was the easy part to celebrate. What changed how the team worked was knowing the growth was real: The audience was the entrepreneurs Nancy set out to reach, and they were staying to the end.
The data and promotion behind the growth
Audience Growth Services: Expanding reach
With CoHost's audience growth services, Twine Media expanded reach and visibility within target markets, fueling the global download growth that carried Makers Mindset into 100+ countries.
Advanced Audience Demographics: Confirming the audience
Advanced Audience Demographics revealed listener age, location, income, and interests, confirming the show was reaching the entrepreneurs it set out to serve.
Consumption Data: Doubling down on what works
Consumption data identified the highest-performing episodes and formats behind the show's 90%+ consumption rate, so the team could keep making more of what kept listeners to the end.
See the features that power Twine Media’s audience alignment
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