CoHost vs Buzzsprout
Buzzsprout publishes your podcast. CoHost proves it is working.
Buzzsprout makes it easy to distribute a podcast. CoHost is a podcast growth platform for marketing teams that moves you beyond download counts. We identify the companies behind your listeners, measure how deeply each episode is consumed, and connect that intelligence to Salesforce.
Free migration with hands-on support
Trusted by leading B2B brands
Side by side
Easy publishing plus the intelligence to prove ROI
Buzzsprout gets the episode live and counts the downloads. CoHost tells you which companies and decision-makers are behind them.
| Capability | CoHost | Buzzsprout |
|---|---|---|
| Managed audience growth | Yes. PodPromote runs campaigns to your target audience | No. Not available |
| Tracking link attribution | Yes. Promotion tracking links and link analytics | Yes. Promotion tracking links and link analytics |
| B2B company identification | Yes. Identifies the companies behind your listeners | No. Not available |
| Job role & seniority insights | Yes. Roles and seniority, from manager to C-suite | No. Not available |
| Salesforce integration | Yes. Push company-level listener data into Salesforce | No. Not available |
| Advanced audience demographics | Yes. Age, geography, household income, interests, and more | No. Standard listener analytics only |
| Per-platform consumption data | Yes. Consumption data across Apple and Spotify | No. Not available |
| Unique listener analytics | Yes. Unique listener and new listener analytics | No. Not available |
| IAB-certified analytics | Yes. IAB-certified analytics | Yes. IAB-certified analytics |
| Podcast hosting & distribution | Yes. Podcast hosting and distribution, or add the prefix to your current host | Yes. Podcast hosting and distribution |
| Episode transcriptions | Yes. Unlimited AI transcriptions | Yes. Episode transcriptions |
| Dynamic ad insertion & ad network | Yes. Dynamic audio insertion for brand campaigns and communications | Yes. Dynamic ad insertion and ad network |
Why brands choose CoHost
Move beyond downloads to real impact
CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick
Small Business Expert · Yelp, Inc.
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson
Executive Producer · The Arbinger Institute
Proof
B2B brands proving podcast ROI with CoHost
Switching from Buzzsprout
Moving to CoHost
What teams ask when they move their podcast from Buzzsprout to CoHost.
Talk to our team →01 Do I have to leave Buzzsprout to use CoHost?
No. CoHost works as a full podcast host or as an analytics prefix that sits on top of your current host. If you want to keep publishing where you are, you can add CoHost's intelligence layer without moving the show. If you want to host with CoHost, our team migrates everything for free.
02 What does CoHost give me that Buzzsprout does not?
The intelligence to prove the podcast is working. Buzzsprout publishes the show and counts downloads; CoHost identifies the companies behind your listeners, the roles and seniority engaging, how deeply each episode is consumed, and a direct Salesforce integration that connects the podcast to pipeline.
03 Will I lose my episodes or history if I migrate?
No. CoHost handles the full migration from your existing host, including your back catalog, so you keep your history and your audience never sees an interruption.
04 How accurate is the company identification?
CoHost cross-references listener data against firmographic databases to surface the companies behind your audience. The match is strong enough to validate ICP fit, prove pipeline influence, and hand sales a list of accounts that already know your brand.
05 What's PodPromote and how do you grow my audience?
PodPromote is our managed audience growth service. For enterprise users it includes a custom growth strategy, campaign planning and execution, and reporting run by our in-house podcast marketing team.