CoHost vs Captivate
Both help you grow a show. CoHost takes it a step further to grow your brand.
Captivate is a podcast host built to help creators grow their show. CoHost is a podcast growth platform built for marketing teams. We turn podcast performance into marketing intelligence by naming the companies listening, the roles and seniority engaging, and pushing that data into Salesforce.
Free migration with hands-on support
Trusted by leading B2B brands
Side by side
Creator-grade hosting vs. marketing intelligence
Captivate gives you the analytics to grow a show. CoHost gives you the firmographic intelligence to grow pipeline.
| Capability | CoHost | Captivate |
|---|---|---|
| Managed audience growth | Yes. PodPromote runs campaigns to your target audience | No. Not available |
| Tracking link attribution | Yes. Promotion tracking links and link analytics | Yes. Promotion tracking links and link analytics |
| B2B company identification | Yes. Identifies the companies behind your listeners | No. Not available |
| Job role & seniority insights | Yes. Roles and seniority, from manager to C-suite | No. Not available |
| Industries listening | Yes. See the industries behind your audience | No. Not available |
| Salesforce integration | Yes. Push company-level listener data into Salesforce | No. Not available |
| Per-platform consumption data | Yes. Consumption data across Apple and Spotify | No. Not available |
| Unique listener analytics | Yes. Unique listener and new listener analytics | Yes. Unique listener analytics |
| IAB-certified analytics | Yes. IAB-certified analytics | Yes. IAB-certified analytics |
| Podcast hosting & distribution | Yes. Podcast hosting and distribution, or add the prefix to your current host | Yes. Podcast hosting and distribution |
| Multi-show management | Yes. Multi-show management | Yes. Multi-show management |
| Episode transcriptions | Yes. Unlimited AI transcriptions | Yes. Episode transcriptions |
Why brands choose CoHost
Turn podcast performance into marketing intelligence
CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick
Small Business Expert · Yelp, Inc.
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson
Executive Producer · The Arbinger Institute
Proof
B2B brands proving podcast ROI with CoHost
Switching from Captivate
Moving to CoHost
What teams ask when they move their podcast from Captivate to CoHost.
Talk to our team →01 Do I have to leave Captivate to use CoHost?
No. CoHost works as a full podcast host or as an analytics prefix that sits on top of your current host. If you want to keep publishing where you are, you can add CoHost's intelligence layer without moving the show. If you want to host with CoHost, our team migrates everything for free.
02 Captivate already has solid analytics. What does CoHost add?
The B2B firmographic layer. Captivate reports downloads and unique listeners; CoHost measures all of that and identifies the companies behind those listeners, the roles and seniority engaging, the industries listening, and pushes that intelligence into Salesforce so you can tie the podcast to pipeline.
03 Will I lose my episodes or history if I migrate?
No. CoHost handles the full migration from your existing host, including your back catalog, so you keep your history and your audience never sees an interruption.
04 How accurate is the company identification?
CoHost cross-references listener data against firmographic databases to surface the companies behind your audience. The match is strong enough to validate ICP fit, prove pipeline influence, and hand sales a list of accounts that already know your brand.
05 What's PodPromote and how do you grow my audience?
PodPromote is our managed audience growth service. For enterprise users it includes a custom growth strategy, campaign planning and execution, and reporting run by our in-house podcast marketing team.