CoHost vs Chartable
Chartable showed you where listeners came from. CoHost shows you who they are.
Chartable was built for attribution and chart tracking. CoHost is built for marketers who need to know which companies are listening, which decision-makers are engaged, and whether the podcast is moving pipeline.
IAB-certified measurement
Trusted by leading B2B brands
Side by side
Podcast analytics with an added layer of B2B audience intelligence
Chartable answered where a download came from. CoHost answers where it came from, who is behind it, and what to do next.
| Capability | CoHost | Chartable |
|---|---|---|
| Managed audience growth | Yes. PodPromote runs campaigns to your target audience | No. Not available |
| Tracking link attribution | Yes. Promotion links and link analytics | No. Offered promotion link analytics; product no longer active |
| B2B company identification | Yes. Identifies the companies behind your listeners | No. Sunset firmographic data in 2022 |
| Job role & seniority insights | Yes. Roles and seniority, from manager to C-suite | No. Sunset firmographic data in 2022 |
| Salesforce integration | Yes. Push company-level listener data into Salesforce | No. Not available |
| Advanced audience demographics | Yes. Age, geography, household income, interests, and more | No. Standard demographics only |
| Per-platform consumption data | Yes. Consumption data across Apple and Spotify | No. Not available |
| Podcast hosting or analytics prefix | Yes. Podcast hosting and distribution, or add the prefix to your current host | No. Not available |
| Currently available to brands | Yes. Yes, with free migration and onboarding | No. Chartable is no longer active |
Why brands choose CoHost
Marketers want to know who is listening, not just where they came from
CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick
Small Business Expert · Yelp, Inc.
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson
Executive Producer · The Arbinger Institute
Proof
B2B brands proving podcast ROI with CoHost
Switching from Chartable
Moving to CoHost
What teams ask when they move podcast measurement to CoHost.
Talk to our team →01 Chartable is no longer active. What should I move to?
CoHost is a podcast analytics platform built for marketing teams. We go beyond the attribution Chartable offered, and identify the companies, roles, and seniority levels behind your listeners and connect that data to Salesforce. Our team handles the full migration, including your back catalog, at no cost.
02 How is CoHost different from what Chartable did?
Chartable told you where a download came from. CoHost tells you the same thing along with who is behind the download. You see the companies listening, the decision-makers engaging, how deeply each episode is consumed, and you can push that intelligence straight into Salesforce to tie the podcast to pipeline.
03 Do I have to switch podcast hosts to use CoHost?
No. CoHost works as a podcast host or as an analytics prefix on top of your existing host. Either way you get the full listener intelligence suite with no disruption to how you publish.
04 How accurate is the company identification?
CoHost cross-references listener data against firmographic databases to surface the companies behind your audience. The match is strong enough to validate ICP fit, prove pipeline influence, and hand sales a list of accounts that already know your brand.
05 What's PodPromote and how do you grow my audience?
PodPromote is our managed audience growth service. For enterprise users it includes a custom growth strategy, campaign planning and execution, and reporting run by our in-house podcast marketing team.