CoHost vs Megaphone
Megaphone monetizes your audience. CoHost helps you understand it.
Megaphone is a podcast host built to monetize your audience through ads. CoHost is a podcast growth platform built for marketing teams. We prove podcast ROI by identifying the companies behind your listeners, the decision-makers engaging, and pushing that into Salesforce.
Free migration with hands-on support
Trusted by leading B2B brands
Side by side
Enterprise hosting plus the intelligence to prove podcast ROI
Megaphone serves the ads. CoHost reports the companies and decision-makers behind every download.
| Capability | CoHost | Megaphone |
|---|---|---|
| Managed audience growth | Yes. PodPromote runs campaigns to your target audience | No. Not available |
| Tracking link attribution | Yes. Promotion tracking links and link analytics | Yes. Promotion tracking links and link analytics |
| B2B company identification | Yes. Identifies the companies behind your listeners | No. Not available |
| Job role & seniority insights | Yes. Roles and seniority, from manager to C-suite | No. Not available |
| Industries listening | Yes. See the industries behind your audience | No. Not available |
| Salesforce integration | Yes. Push company-level listener data into Salesforce | No. Not available |
| Per-platform consumption data | Yes. Consumption data across Apple and Spotify | Yes. Consumption data, Spotify-only |
| Unique listener analytics | Yes. Unique listener and new listener analytics | Yes. Unique listener analytics |
| IAB-certified analytics | Yes. IAB-certified analytics | Yes. IAB-certified analytics |
| Podcast hosting & distribution | Yes. Podcast hosting and distribution, or add the prefix to your current host | Yes. Podcast hosting and distribution |
| Multi-show management | Yes. Multi-show management | Yes. Multi-show management |
| Dynamic ad insertion & ad network | Yes. Dynamic audio insertion for brand campaigns and communications | Yes. Dynamic ad insertion and ad network |
Why brands choose CoHost
Prove podcast ROI beyond ad revenue
CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick
Small Business Expert · Yelp, Inc.
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson
Executive Producer · The Arbinger Institute
Proof
B2B brands proving podcast ROI with CoHost
Switching from Megaphone
Moving to CoHost
What teams ask when they move their podcast from Megaphone to CoHost.
Talk to our team →01 Do I have to leave Megaphone to use CoHost?
No. CoHost works as a full podcast host or as an analytics prefix that sits on top of your current host. If you want to keep publishing where you are, you can add CoHost's intelligence layer without moving the show. If you want to host with CoHost, our team migrates everything for free.
02 Megaphone is built around ads. What does CoHost add?
The intelligence to prove ROI beyond ad revenue. Megaphone monetizes your audience; CoHost identifies the companies behind your listeners, the roles and seniority engaging, the industries listening, and pushes that into Salesforce so you can connect the podcast to pipeline.
03 Will I lose my episodes or history if I migrate?
No. CoHost handles the full migration from your existing host, including your back catalog, so you keep your history and your audience never sees an interruption.
04 How accurate is the company identification?
CoHost cross-references listener data against firmographic databases to surface the companies behind your audience. The match is strong enough to validate ICP fit, prove pipeline influence, and hand sales a list of accounts that already know your brand.
05 What's PodPromote and how do you grow my audience?
PodPromote is our managed audience growth service. For enterprise users it includes a custom growth strategy, campaign planning and execution, and reporting run by our in-house podcast marketing team.