CoHost vs Simplecast
Simplecast is built for podcasters. CoHost is built for brands.
Simplecast is a polished podcast host built for podcasters. CoHost is a podcast growth platform built for marketing teams. Back your podcast with audience intelligence and attribution data by identifying the companies listening, the decision-makers engaging, and pushing that into Salesforce.
Free migration with hands-on support
Trusted by leading B2B brands
Side by side
Polished hosting plus the B2B intelligence most podcast tools leave out
Simplecast reports the listener analytics. CoHost goes a step further and adds the companies, roles, and seniority behind every download.
| Capability | CoHost | Simplecast |
|---|---|---|
| Managed audience growth | Yes. PodPromote runs campaigns to your target audience | No. Not available |
| Tracking link attribution | Yes. Promotion tracking links and link analytics | No. Not available |
| B2B company identification | Yes. Identifies the companies behind your listeners | No. Not available |
| Job role & seniority insights | Yes. Roles and seniority, from manager to C-suite | No. Not available |
| Industries listening | Yes. See the industries behind your audience | No. Not available |
| Salesforce integration | Yes. Push company-level listener data into Salesforce | No. Not available |
| Per-platform consumption data | Yes. Consumption data across Apple and Spotify | No. Not available |
| Unique listener analytics | Yes. Unique and new listener analytics | Yes. Unique listener analytics |
| IAB-certified analytics | Yes. IAB-certified analytics | Yes. IAB-certified analytics |
| Podcast hosting & distribution | Yes. Podcast hosting and distribution, or add the prefix to your current host | Yes. Podcast hosting and distribution |
| Episode transcriptions | Yes. Unlimited AI transcriptions | Yes. Episode transcriptions |
| Dynamic ad insertion & ad network | Yes. Dynamic audio insertion for brand campaigns and communications | Yes. Dynamic ad insertion and ad network |
Why brands choose CoHost
Back every decision with audience intelligence
CoHost helps get a clearer picture of who our show is getting in front of and if our paid campaigns are reaching desired audiences. These additional insights have built confidence in our leadership team and allowed us to continue investing in audio ads for our show.
Emily Washcovick
Small Business Expert · Yelp, Inc.
CoHost has been an invaluable asset to us on our podcasting journey.
Randy Frisch
Co-Founder & CEO · Uberflip
As a new show, being able to get insights into how we are doing is unbelievably valuable.
McKinlay Otterson
Executive Producer · The Arbinger Institute
Proof
B2B brands proving podcast ROI with CoHost
Switching from Simplecast
Moving to CoHost
What teams ask when they move their podcast from Simplecast to CoHost.
Talk to our team →01 Do I have to leave Simplecast to use CoHost?
No. CoHost works as a full podcast host or as an analytics prefix that sits on top of your current host. If you want to keep publishing where you are, you can add CoHost's intelligence layer without moving the show. If you want to host with CoHost, our team migrates everything for free.
02 Simplecast has good analytics already. What does CoHost add?
The B2B intelligence and attribution layer. Simplecast reports downloads and unique listeners; CoHost identifies the companies behind those listeners, the roles and seniority engaging, the industries listening, how deeply each episode is consumed, and pushes that into Salesforce so the podcast ties to pipeline.
03 Will I lose my episodes or history if I migrate?
No. CoHost handles the full migration from your existing host, including your back catalog, so you keep your history and your audience never sees an interruption.
04 How accurate is the company identification?
CoHost cross-references listener data against firmographic databases to surface the companies behind your audience. The match is strong enough to validate ICP fit, prove pipeline influence, and hand sales a list of accounts that already know your brand.
05 What's PodPromote and how do you grow my audience?
PodPromote is our managed audience growth service. For enterprise users it includes a custom growth strategy, campaign planning and execution, and reporting run by our in-house podcast marketing team.